The De'Longhi Group is one of the world's leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care. We are in more than 120 markets, with a worldwide community of 10.000 employees and brands that have made
the history of small domestic appliances and design. Our brands: De'Longhi, KENWOOD, BRAUN, Nutribullet.
We are looking for a Brand Manager Baltics to support the growth of a leading small domestic appliances brands in Baltic. The person will be responsible for 360 brand communication across marketing mix – planning, execution and assessment. Brand Manager will work closely with other
departments (Category Marketing, Sales, Supply Chain, Headquarters, etc.) and external partners (Advertising Agencies, etc.).
Key Responsibilities
Planning, executing & tracking Brand communication:
- Developing comprehensive, cohesive, 360 degrees, ROI-driven communication strategy for the brand in online and offline world
- Leading digital marketing campaigns, including web, SEO/SEM, video, display, social media – hand in hand with digital media agencies
- Leading offline marketing activities, including maintaining excellent in-store presence & POSM status
- Managing marketing budget as a budget owner
- Actively participating in internal marketing and sales meetings, inspiring the sales force, equipping them with market winning product knowledge and tools
- Managing brand website, creating product rich content
- Contribution to Brand Strategy development, together with the team in Baltic and HQ in Treviso
- Innovating in consumer communication field – bringing new ideas, working with agency on new tools, assessing them and applying in long term plans
Analysis of market data:
- Monitoring competitive environment
- Analyzing consumer trends & insights
Job ProfileKey Requirements from the candidate:
- 2 years of working experience in in the same position
- Bachelor's degree or equivalent in marketing/business/economics
- Fluent English, comfortable working in an international environment
- Passion for advertising, branding, digital marketing and consumer understanding
- Acumen for social media & its potential as a sales channel
- Analytical and data-driven approach to actions
- Strong Excel and PowerPoint skills
- Proactive, KPI driven, results-oriented, well organized and keeping time commitments
- Able to adjust to a fast-changing business environment
What we offer:
- Permanent, full-time contract
- Market competitive salary plus achievement based bonus
- Medical care, additional vacation days
- Flexible home vs. office work (the office is located in Vilnius)
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.
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