.Everything you are looking for and moreWe are looking for a creative and detail-oriented Brand Image Specialist to help shape and maintain the brand identity of our logistics company.
This role is responsible for ensuring that all internal and external communications, marketing materials, and public-facing content align with the company's brand image and values.
The ideal candidate will be experienced in branding, visual communication, and media content creation, and will play a critical role in enhancing the company's reputation and visibility within the logistics sector.What responsibilities and objectives will you have?Brand Image Specialist Responsibilities and DutiesEnsure consistent application of brand guidelines across all marketing, advertising, and communication channels, including digital, print, and social media.Collaborate with cross-functional teams to integrate brand identity into all customer-facing and internal materials.Execution of the brand's communication strategy, both in the long and short term, and develop all assets needed to bring the strategy to life.Development of projects aligned with the strategic plan, in collaboration with all related departments.Deep analysis and monitoring of brand performance at consumer level and actions implemented.Communication and management with the pool of external agencies and related departments.Visual Identity & Content CreationDevelop and maintain visual branding elements (e.G., logos, typography, color schemes) and ensure they are consistently applied across all platforms.Create or oversee the production of high-quality visual content, including brochures, infographics, presentations, and videos that accurately represent the company's image.Work with designers, copywriters, and external agencies to ensure branding consistency and the production of visually compelling content.Marketing & CommunicationsCollaborate with the marketing and communications teams to create campaigns that reinforce the company's brand image and resonate with target audiences.Oversee every material content and ensure that all posts, newsletters, ads, graphics, and messages are on-brand and enhance the company's image.Manage the company's presence at industry events and trade shows, ensuring all materials and displays align with the brand image.Market Research & Trend AnalysisConduct market research to understand current trends in the logistics industry and how they may impact the company's brand positioning.Analyze competitor brands and recommend strategies to differentiate the company and enhance brand visibility.Regularly assess brand performance through customer feedback and surveys, adjusting strategies as necessary to improve brand perception.Analyze every action measuring KPIs.Well, what will the requirements be?At least 3+ years of experience in brand management, marketing, or visual communications.Bachelor's degree in Marketing, Communications, Economics or a related field