Creative · Barcelona Brand Director, Southern Europe Hello potential future Oatly employee.
It's us, the original oat drink company that started in Sweden nearly 30 years ago, and we need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing.
Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet's resources in the process. If you're driven to help us make a positive impact in the world, here's your chance to be a change-maker.
As our Brand Director in charge of Spain, Portugal, and Italy, you'll be part of the Oatly Department of Mind Control (ODMC), driving the brand's expansion in your markets.
Your mission is to lead our brand strategy in your market, foster local alignment, and take the Oatly brand where no other brand can follow.
Your primary focus is to propel our brand beyond conventional limits. You are the local custodian of one of the world's most unexplainable yet deeply resonating brands and voice, inspiring everyone to amplify it through collaborations, activations, events, and, above all, local weirdness.
You'll also engage in global campaigns, sharing your market knowledge, experiences, and wisdom.
You must understand that at Oatly, we do things differently, driven by a clear sense of what's right for our brand. Your strategic acumen, charismatic leadership, and problem-solving skills will shine in this role.
The role is based in Barcelona and requires native/full professional proficiency in Spanish and English. Please note that we do not offer relocation for this role.
You will report to the ODMC Managing Director, based in Barcelona. How lucky is that?
WHAT WE NEED YOU TO BRING TO THE TABLE: At least 10 years of well-documented experience working in Branding and Advertising. Food industry experience is a plus but not mandatory.A strategic mindset and excellent analytical and decision-making skills.Impeccable creative taste and the ability to recognize a brilliant Oatly creative idea when you see one.Experience working in Southern Europe.A strong business acumen.A proven track record of driving business decisions.An ability to lead and inspire.A highly collaborative approach and love for innovative solutions.WHAT WE NEED YOU TO DO: Lead brand strategy for growth in your market, including local implementation, creative development, and sustainability initiatives.Collaborate with market GM to identify strategic opportunities and secure funding.Maintain momentum and alignment within your assigned ODMC team (creatives, Project Lead, etc).Establish and nurture strong relationships and ongoing dialogue with key internal Oatly stakeholders (Sustainability, Food Service/OOH, Barista Market Developers, Sales, etc). Your ability to create effective relationships will be directly proportional to your success in this role.Stay updated on local commercial issues and promote brand amplification.Foster dialogue with the ODMC Central Team to inform global strategy.Work closely with the creative team assigned to your markets to ensure world-class creative execution.Manage the Brand Leads across Southern Europe.Supervise the brand's activations in Portugal and Italy, through a strong collaboration with our Barista Market Developers.WHO WE NEED YOU TO BE: You are an experienced strategic thinker with strong analytic and decision-making abilities and a very good sense for business.You are highly collaborative and realize that our success as a company depends on our ability to work together to find new solutions.You are able and willing to lead your teams down a road that can feel like barely controlled chaos, ensuring they are motivated despite setbacks and help them find ways to grow both as individuals and as a collective group.You have a charismatic presence and a knack for driving the conversation and diplomatically focusing the room on what matters.You are an entrepreneur at heart and have the know-how to create forward momentum and the stamina it requires to relentlessly drive the process.You solve problems while remaining calm, cool, and collected.You are culturally connected with the world, the brands doing great things, and the non-brands doing even greater things.You are comfortable with ambiguity, chaos, and are energized by the process of building something lasting that is good for the world and the humans in it.You are a passionate advocate of the sustainability agenda who wants to create societal shifts and drive the plant-based revolution.YOUR APPLICATION: As you can probably tell, we're a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and apply if it feels right.
We kindly ask that you apply in English. Apply for the position no later than Friday December 6, 2024. The Oatly Way Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience. It's why we come to work every day. With head office in Malmö and production in Sweden, Netherlands, China, Singapore, and the US, our products are available in almost 30 countries across Europe, North America, and Asia.
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