This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Description: Diageo is the global leader in beverage alcohol, with a portfolio of many of the most iconic spirit brands in the world. We are on the journey to create one of the world's best-performing, most trusted and respected consumer product companies. If you want to join this journey - we would like to talk with you!
At Diageo, we celebrate life every day, everywhere. We strive to make the most of life. To be the best we can be at work, at home, with friends, in the community, and for the community. We are known for being passionate to the core about everything we do. We humbly but confidently continue to walk in the footsteps of such legends as John Walker, Charles Tanqueray, and Arthur Guinness.
Role Context: The Luxury Tequila Portfolio encompasses some of the most desirable brands in the world, including Don Julio - the largest Luxury Tequila in Mexico & in the world, and Casamigos, the fastest growing Luxury Tequila in Europe. The Brand Ambassador delivers gold standards for quality, advocacy, visibility, promotion, persuasion, and relevant social media activities.
You are the personification of Diageo's ambition: to become the best-performing, most-trusted consumer goods company in the world and to build category-leading partnerships with industry-leading outlets. You possess a strong knowledge of Tequila brands and production processes, and you are selling the history, heritage, and vibrancy of the Tequila category & brands you represent.
You are well-connected within the European bartending scene and know how the Luxury spirits industry operates across channels in the region (retail, on-trade, e-commerce). You have a proven track record of building brands in this trend-leading space. You have a high affinity for luxury brands and have an in-depth understanding of the luxury consumer and how to engage with them. You can establish and keep excellent relations with key influencers in the industry and beyond, and you know the best places to go. You engage with decision makers of the On-Trade and Off-Trade network to ensure the perfect execution in our outlet universe. Your job isn't done until you have created a best in class luxury experience for our customers and consumers with our luxury portfolio.
Accountabilities: As a Brand Ambassador, you are the point of contact for our trend-leading and premium business partners in your region. Accountable to drive the brand purpose, heritage, and history of the luxury brand product you are selling and representing. You work across critical areas of customer activation, advocacy, consumer activation, and capabilities of brand knowledge. You drive bespoke rituals for our brands and perfect serves within the trend-leading outlet universe.
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