About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose, Celebrating life, every day, everywhere, has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the role Role Dimensions
The Corporate Relations (CR) team's role is to protect and promote Diageo's reputation and license to operate, in service of becoming the most trusted and respected consumer goods company. This role works alongside the Europe Regional CR Team, the market GM, and other internal stakeholders on all pillars of CR activity across Spain and Portugal. This will include:
Operationalizing and driving the Europe CR Strategy, both as a sophisticated operating environment and as part of the Southern Europe market.Support across the 3 CR pillars (Government, Society, and Communications), working flexibly to support Diageo businesses in Spain and Southern Europe.Co-create and deliver the corporate comms & policy engagement programme for Spain and Portugal, while presenting the Managing Director, Southern Europe, and the Southern European Exec leaders with engagement opportunities.Representing Diageo on industry fora, internal and external events.Acting as company spokesperson across Spain and a member of the crisis management team.Stakeholders:
- Internal: CR colleagues in other countries, the above market CR team, the MD of Southern Europe and their Exec team, members of the global brand teams.
- External: Industry, media, and government. Customers (retailers, wholesalers, on-trade operators).
Top Accountabilities Functional:
- Handle relationships and reputation with Government, identifying and campaigning on opportunities & risks across the geography including tax and regulation.
- Oversee corporate and internal communications works in Spain and Southern Europe.
- Run communication agencies, public affairs consultancies, and other external vendors.
- Develop an excellent knowledge and understanding of Spain & Southern Europe including their business strategy and goals, brands, innovations, policies, channels, and practices.
- Manage relationships with Trade Associations and ensure that the TA strategy is aligned and complementary to Diageo's.
- Lead on Diageo's 2030 Society ambition, rolling out the global framework and targets.
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