About carwow: Buying or selling a car shouldn't be difficult!
That's why here at carwow we are on a mission to change the way people buy a car by creating the world's best online car marketplace.
We're not all petrolheads - just a highly driven (excuse the pun) scale-up with over 350 carwowers in the UK, Germany, Spain and Portugal.
Since starting our journey in 2011, we've grown to become one of the most trusted comparison sites with over 12 million users and a Trustpilot rating of 4.7.
We are also very proud to be backed by some of Europe's most respected technology, marketplace and automotive investors.
Working here: At carwow, we aim to create a culture where our team can thrive no matter where or how they work.
With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of 550€, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.
We're also a curious bunch and benefit from a number of different training opportunities.
We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.
With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company.
We have work to do to get us where we'd like to be, but are working hard to get there and have a number of key DE&I initiatives underway.
So, if you always aim to WOW through everything you do, we'd love you to join us on our journey.
About the team: The OEM (Original Equipment Manufacturer) team was established in 2021 in Carwow ES and is one of the fastest-growing areas within carwow.
The team's focus is on building close and strategic relationships with all car manufacturers, their media agencies and planning partners.
Commercial projects include data-first, native on-site digital advertising activities, data and audience sales among a variety of innovation projects, including branded content to help manufacturers and their agencies reach consumers in a more effective and efficient way.
About the role: As a B2B Marketer, you will handle marketing efforts for brand awareness, lead generation, website content curation/creation, and sales collateral.
With the objective of growing carwow brand among automotive iconic brands, marketing agencies and dealers, you will define the B2B marketing plan for 2 different business units among the company, reporting directly to the head of OEM.
Requirements:
Design marketing strategies and set short-term goals for target audience (corporates, agencies and businesses/dealers).Online and offline marketing: hands-on experience with digital media, and event design and coordination.Experience working with a sales team in both Sales Enablement and Account-Based Approach.Knowledge of Demand Generation tactics and Lead Conversion principles.Go to market approach.Ability to create value propositions that communicate clearly to targeted audiences.Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands (different size corporations).Responsible for ensuring commercial teams are empowered to gain and grow relationships with our dealer and car manufacturers. Benefits:
A competitive salary with equity in the company (share options).25 days holiday, plus bank holidays and Christmas Eve.Comprehensive Private Health Insurance.Cobee discounts on kindergarten, transportation, and food.Discounted Gym memberships.Flexible working: For those that want to, you'll be able to work from home for the majority of the week, with up to 2 days max in the office and receive a 'home office allowance' of up to 550€ to help get set up with everything you need to succeed at home.
We also have a new 'work from anywhere for a month each year' policy in place should you wish to use it.Social: Company wide collaboration such as bi-weekly product demos, coffee with the exec sessions, culture club, social events (currently virtual). CSR: We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment.
We've already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with 'One Tree Planted', which we hope will increase the number to around 60,000 trees a year.
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