TotalEnergies (PGE Spain) has 2.6 million B2C customers contracts, 30,000 B2B customer contracts, a power plant with two gas combined cycle units, and is the 4th gas and power supplier in Spain.Operating within a high volume-low margin activity where key areas of the positions responsibility are critical to profitability.
Fast moving and highly competitive environment with complex products and services required to meet market demand.
Sophisticated contractual positions and volatile markets demand controlled risk taking within given parameters.External Relations:Sales channels, partners, other external suppliers (consultants, service companies...), companies of the sector (other retailers), companies from other sector (retail, banking, telecommunications...).Key Responsibilities:Define the sales strategy in the B2C segmentAnalyse the internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situationsDefine the segmentation, bid positioning and differentiation strategiesContribute to the definition of the B2C commercial BP (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L DirectorConduct the implementation of the sales and commercial strategy of the B2C segmentManage the maintenance and control of the customer portfolio and its marginDesign the sales campaigns and define their targetsDefine with the Pricing & Analytics Manager (characteristics of the product, price/margin and promotions), the implementation and commercial launch of new products in the B2C segmentIdentify market opportunitiesPrioritise the development of new B2C productsSet the final pricing for the customerOversee the development of commercial actions using market knowledge regarding customers, competitors and products as per Total Group in Spain's strategic planEnsure the market studies needed to develop the businessDefine the Customer Journey in the selling processOversee the pinpointing and realisation of partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc.
)Oversee the sales management strategy in inbound (CAC and Commercial Offices) and outbound (digital, in-person, telemarketing, leads...) channelsSelect suppliers (in the case of external channels)Define targetsEnsure the development of the strategy, approve the budget and guarantee the application of the operational and functional policies relating to his/her UnitEstablish relevant criteria and/or control and organisation parametersDecide on and establish expenditure, investment and income forecasts, if applicableAnalyse opportunities and threatsDrive and guarantee coordination or harnessing synergies with other unitsRepresent and defend the interests of TotalEnergies in SpainAcademic Training and/or Years of Experience:University higher educationHigh level of English (spoken and written).
At least B2Experience in Commercial Management (At least 10 years)Experience in team management (at least 10 years)Knowledge of French an advantageMaster's Degree or Postgraduate studies (business administration, commercial, marketing...) an advantageBehavioural and Technical Skills:People Management and LeadershipData analysisBusiness AnalysisCustomer Experience ManagementProduct ManagementNegotiationEnergy LegislationStrategic PlanningMultichannel StrategyMarket trends analysis#J-18808-Ljbffr