.About the Role: Grade Level (for internal use): 11 The Team: The Digital and Demand Generation team is dedicated to driving online engagement and generating high-quality leads through strategic digital marketing efforts.
This dynamic team specializes in leveraging data-driven insights, advanced technologies, and cohesive cross-channel strategies, including SEO, social media, and paid advertising.
We meticulously design and refine processes to enhance user experience and maximize conversion rates, ensuring a robust online presence and continuous growth in demand generation.
The Impact: Reporting to the Director of Demand Insights, the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for data-driven decision-making within the organization.
What you stand to Gain: Strategic Influence on Revenue: Contribute to shaping and executing marketing strategies that drive revenue growth and overall business success.
Innovation and Creativity: Be at the forefront of digital marketing innovation, driving advanced solutions and creative strategies to enhance user engagement and business growth.
Growth and Development Opportunities: Take advantage of continuous learning and professional development, with access to Adobe Experience Cloud certifications and cutting-edge marketing technologies.
Global Impact: Work in a dynamic, international environment, influencing global marketing strategies and campaigns, and impacting markets across multiple regions.
Responsibilities: Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
Coordinate customer-demand analytics needs across the organization by identifying data needs, setting objectives, and providing actionable insights.
Collaborate with cross-functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs).
Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth.
Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
Stay updated on industry trends and emerging analytics technologies, recommending improvements where beneficial.
Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC, and Data Science teams