Description
Our Company
Hitachi drives Social Innovation Business, creating a sustainable society through the use of data and technology. We solve customers' and society's challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products. Hitachi operates under the business structure of "Digital Systems & Services" - supporting our customers' digital transformation; "Green Energy & Mobility" - contributing to a decarbonized society through energy and railway systems, and "Connective Industries" - connecting products through digital technology to provide solutions in various industries. Driven by Digital, Green, and Innovation, we aim for growth through co-creation with our customers. The company's consolidated revenues for fiscal year 2022 (ended March 31, 2023) totaled 10,881.1 billion yen, with 696 consolidated subsidiaries and approximately 320,000 employees worldwide. For more information on Hitachi, please visit the company's website at https://www.hitachi.com.
About Sullair - Hitachi Global Air Power (HGAP)
Sullair was one of the first to execute rotary screw technology in our air compressors, and our machines are well-known throughout the world for their legendary durability. Our products empower our customers to focus on their processes, grow their businesses, and better serve their customers.
Founded in Michigan City, Indiana, in 1965, Sullair serves customers in every corner of the globe. We have offices in Chicago and manufacturing facilities in the United States and China—all ISO 9001 certified to ensure the highest quality standards in manufacturing. Additionally, the Sullair Suzhou facility is ISO 9001, ISO 14001, and OHSAS 18001 certified.
Sullair became a Hitachi Group Company in July 2017 and became part of the Hitachi Industrial Equipment Systems Co., Ltd. (HIES) compressor portfolio. HIES established Hitachi Global Air Power (HGAP) in April 2023 to bring together its global compressed air business and renamed Sullair, LLC to operate under Hitachi Global Air Power (HGAP). We are the same organization, ownership, leadership, and staff, but now we have a name that more clearly demonstrates the breadth of Hitachi compressed air solutions, product lines and innovation that both Sullair and Hitachi bring to the market.
What you'll be doing
The Assistant Marketing Manager will be responsible for organizing and executing processes to help achieve our vision of flawless execution in our tactical marketing efforts. This multi-tasking role will drive process development and improvement throughout all marketing communications efforts supporting the Channel, Marketing Manager & Aftermarket Manager EMEA/CIS. The role will manage and coordinate activities through all internal and external communication channels, as well as with internal and external business partners, including advertising agencies and trade show houses. Working closely with the marketing teams globally, the chosen candidate will create compelling content, oversee campaigns, enhance performance, and continuously analyse data to improve outcomes.
Social Media Management:
Develop and execute social media strategies to enhance brand awareness, engagement, and customer loyalty.
Create compelling content for social media platforms (Facebook, LinkedIn, etc.) tailored to target audience segments.
Schedule and publish social media posts within deadline, monitor comments and messages, and engage with the community promptly.
Track and analyse social media metrics to identify trends, insights, and areas for improvement.
Digital Marketing Campaigns:
Collaborate with the PR and Marketing agency to plan and deliver digital marketing campaigns across various platforms, including email, newsletters, display advertising, and search engine marketing (SEM).
Create engaging and persuasive copy for digital ads, landing pages, and email campaigns to drive conversions and achieve campaign objectives.
Monitor campaign performance, analyse key metrics, and optimise campaigns to maximize ROI.
Stay current with emerging digital marketing trends, tools, and techniques to identify new opportunities for campaign success.
Content Creation and Management:
Develop and curate high-quality, visually appealing content for digital channels, including blog posts, videos, infographics, and other multimedia formats working with our PR and Marketing agency.
Ensure consistency in brand messaging, tone, and visual identity across all digital platforms.
Collaborate with internal stakeholders to gather content requirements, develop content calendars, and execute content plans effectively.
Analytics and Reporting:
Monitor and analyse digital marketing performance using tools like Google Analytics, social media analytics, and marketing automation platforms.
Prepare regular reports on key performance indicators (KPIs), campaign effectiveness, audience insights, and competitor analysis.
Utilise data-driven insights to identify opportunities for improvement, make data-backed recommendations, and optimize digital marketing efforts.
Co-Marketing and Co-Branding Initiatives:
Collaborating with channel partners on marketing campaigns. This can involve joint advertising efforts, co-branded marketing materials, shared trade show appearances, and other collaborative marketing activities.
Ability and willingness to travel to tradeshows, company events or customer sites.
What you bring to the team
We're looking for a team player, who is motivated by delivering great work and the Hitachi vision. The role will be a mixture of remote-hybrid work with occasional visits to the office when required. This role is opened in multiple locations - UK, Poland, Italy, Spain.
The ideal candidate will possess the following skills and background:
Bachelor's degree in marketing.
At least 2 years of relevant experience in Marketing.
Excellent written and verbal communication skills with a strong desire for serving customers & good team player.
Proficiency in IT required.
Highly motivated with ability to plan and execute goals.
The successful candidate is responsible for complying with Hitachi Global Air Power US Code of Ethics and related policies. In performing the job, the incumbent shall take all steps necessary to comply with our safety rules and requirements and must actively support the organization's efforts to meet and exceed its goals of creating and maintaining a safe workplace.
This description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company's discretion.
Benefits Package: This role is opened in multiple locations - UK, Poland, Italy, Spain so will be discussed accordingly.
Our Values
We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn't impact your ability to do the job, including race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit:
Wa – Harmony, Trust, Respect
Makoto – Sincerity, Fairness, Honesty, Integrity
Kaitakusha-Seishin – Pioneering Spirit, Challenge
If, like us, you're pioneering, innovative and motivated to build a zero-carbon transportation future, accelerating the world's transition to greener, more efficient mobility please get in touch!
#J-18808-Ljbffr
