Assistant Director of Sales Leisure (Associate Director of Sales Leisure)
Fairmont La Hacienda, an upcoming destination Resort in Costa del Sol, is set to redefine luxury hospitality. Located in an iconic area, our resort boasts terrace rooms and villas offering stunning sea views, complemented by expansive outdoor areas and world-class golf courses. With four distinct F&B outlets, including a fine dining establishment and a beach club, as well as tailored kids' programmes and spa facilities, Fairmont La Hacienda promises an unparalleled guest experience.
Job Description
Scope and ObjectivesAs Assistant Director of Leisure Sales, your role is pivotal in fostering business growth and executing sales strategies tailored to the leisure segment. Serving as a brand ambassador, you'll collaborate closely with our GSO network and leisure partners to maximise opportunities and uphold our esteemed reputation. Reporting to the Director of Sales, your main responsibilities and essential job functions include but are not limited to the following:
Develop strong, secure and productive business relations, by achieving leisure rooms' revenues targets in line with the S&M budget.
Positive communication of the hotel image to existing and potential customers at all times.
Stay well-versed in hotel offerings, rates, and promotions, actively promoting our services and amenities.
Identify periods of high demand and implement targeted offers to specific markets, coordinating peak booking campaigns.
Conduct thorough market analysis to recommend tactics and maintain our competitive edge.
Drive leisure sales through various channels, including wholesalers, retailers, and consortia.
Conduct site visits, familiarization trips, as needed.
Represent the resort at trade shows, exhibitions, and sales calls.
Contribute to the development of sales action plans, sales meetings, and special packages.
Ensure accurate and timely submission of administrative reports, such as sales call schedules and month-end reports.
Collaborate with the Director of Sales to explore new markets and prepare compelling proposals.
Maintain comprehensive CRM records to support sales activities reporting.
Participate in weekly sales and revenue meetings, offering insights and tactical promotions.
Oversee proposal management within 24 hours, coordinating with the reservations department for timely responses.
Uphold departmental and hotel standard operating procedures.
Proactively identify and pursue new sales opportunities, nurturing relationships with key stakeholders.
Foster strong relationships with Accor GSO and other industry partners, such as Convention Bureau or local administrations.
Mentor and share expertise with the leisure sales team.
Ensure consistently high levels of guest satisfaction, personally attending to guest needs.
Utilize CRM daily to enhance best practices and manage assigned portfolio.
Foster cross-departmental communication to address guest feedback effectively.
Qualifications
Strong understanding of the regional luxury market.
A minimum of 5 years of experience in leisure sales within a luxury hotel or resort is required.
Fluent proficiency in both Spanish and English.
Bachelor's degree in a related field.
Experience with Opera preferred.
Proficiency in Microsoft Office.
Exceptional interpersonal skills.
Team player with a supportive attitude.
Accounting knowledge and analytical capabilities.
Highly organized, results-oriented, and guest-service-focused.
Proven track record in meeting or exceeding sales goals and fostering long-term relationships.
What is in it for you:
Competitive Salary and Benefits
Discounted hotel rooms and food and beverage rates to employees at our sister properties around the globe.
We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.
Opportunity to develop your talent and grow within your property and across the world!
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