About the role: We are seeking a passionate and experienced ASO Manager to help us improve our mobile app's ranking and conversion rates.
You'll be part of the Organic Search team and you'll own the ASO channel. You'll design the channel's roadmap and collaborate with cross-function stakeholders to ensure that the app store presence is optimised across multiple markets in Europe.
Your daily adventure at Storio: Own the ASO channel: You'll be responsible for designing the channel's roadmap to drive organic downloads to our Apps across both App Store and Google Play.Run keyword research and optimise listings for all markets.Work on CRO initiatives A/B testing with messaging and visuals assets to increase conversion rates.Setup ASO reporting, analyse the performance and regularly report on it providing recommendations and actionable insights.Work with the ASA / Paid team to ensure cross-channel App Search optimisation.Work with Marketing and Product to align ASO strategies with the business goals.Manage 3rd party vendor.How you make your mark: You'll own the ASO channel and you'll design the channel's roadmap and collaborate with cross-function stakeholders to ensure that the app store presence is optimised across multiple markets in Europe.What you bring to the party: Substantial hands-on experience in ASO.Good understanding of app store algorithms, ranking factors, and keyword optimisation techniques.Proficiency with AppTweak, Google Spreadsheet, Looker.Strong communication skills and ability to work cross-functionally.Strong analytical skills and experience with data-driven decision-making.Experience with setting up ASO reporting.Fluent in English.About us: We are Storio group, a place where life's stories are made, crafted and shared. A place where we create new ways to pass memories and stories between people and generations. And where, together, we make joy unforgettable. We bring our customers' stories to life through a range of high-quality personalised photo products, like photo books, wall decor, calendars & gifts. Our innovative technology enables customers to easily personalise their creations to keep for themselves or share as the most thoughtful of gifts.
Every single one of our employees brings something unique to Storio group and leaves a lasting imprint on our work, our culture and our company. Storio group is a place where we can all see and feel the impact of what we do, every day. A career with us is an opportunity to make your mark on our customers' lives and on your career.
Our values shape everything we do, from our interactions with customers and colleagues to the way we approach our work. We believe in fostering an environment where everyone can thrive and contribute to our shared success. At Storio group, we:
Act with heart: People - both customers and employees - are at the heart of all we do. So we embrace diversity and get to know each other as real people and build real relationships based on mutual understanding and respect.
Give our best: As the crafters and makers of people's memories, we play an important role in our customers' lives. That's why we give our best and work together to make the right decisions and build a better business every day.
Own all we do: We are all, as individuals and as a team, responsible for creating our success and shaping our future. We lead the charge and drive things forward - fully owning our actions and decisions along the way.
Embrace curiosity: We believe progress requires curiosity. So, we're relentlessly curious about the world and each other, actively seeking out diverse perspectives and always asking big questions like 'why' and 'what's next'?
Find the joy: At Storio, joy matters. We see it as a state of mind, so while we don't pretend every day will be easy, we do set out every day to intentionally find, create and share big and little moments of joy with our customers and teammates.
Equal opportunities statement: We are committed to promoting equal opportunities in employment regardless of age, disability, marital or civil partner status, pregnancy or maternity, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
If you have a disability or special need that requires reasonable adjustments in order for you to perform at your peak during the interview, please let our HR team know ahead of time so that they can assist. We will consider the matter carefully and try to accommodate your needs within reason. If we consider a particular adjustment would not be reasonable we will explain our reasons and try to find an alternative solution where possible.
Sponsorship: We aren't able to offer sponsorship for this role so please only apply if you have the Right to Work without the need for sponsorship.
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