Requisition Number:183332Position Title:Senior Brand ManagerExternal Description:Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.ASO Lead EUWe are Electronic Arts' Mobile Growth Team. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.Reporting to Director of Business Management you will manage our ASO team, leading and shaping ASO strategy across the portfolio. In this role you will need to have a strong analytical and strategic mindset who can work collaboratively with game teams, product marketing, UA. You will be fully remote.ResponsibilitiesReporting to Director of Business Management you will be responsible for leading and shaping ASO strategy across the portfolioPartner with cross-functional stakeholders (eg. producers, product marketing, UA) to ensure ASO best practices and recommendation are implemented at all stages of developmentDevelop an understanding of roadmaps and performance across the portfolio and identify opportunities, and develop strategies for growthAbility to build growth models and install forecastsKeep up with the latest ASO and mobile marketing trends and bring in innovation, new knowledge, tools and platforms that further our ASO effortsRequirementsEducation: BA / BSSenior level experience in marketing with a track record of improving conversion ratesExperience driving and executing ASO A/B testing strategy and metadata optimisationsExperience managing peopleA good understanding of the algorithms that power the App storesExperience working across multiple projects/productsExperience working collaboratively with cross-functional teams and building relationships with partnersProactive attitude with excellent project management, organizational, and analytical skillsExcellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partnersCity:State:Community / Marketing Title:ASO Lead, EUCompany Profile:We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.EEOText:About Electronic ArtsEverything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.We're looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.Days Open:83Can this position be remote?:0EEO Employer Verbiage:About Electronic ArtsEverything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.We're looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
