.With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of "urban sport style" trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.
Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries.
AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them.
The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.
In Spain AW LAB is experiencing a period of great development of its network of direct shops and franchises.
DESCRIPTION OF THE ROLE The main objective of the AREA MANAGER is to manage the sales network of the direct and franchising stores, with efficiency and profit.
To manage his/her own area of expertise with efficiency and profit, aiming at the development of sales and personnel.
To coordinate all the operations carried out by the company and provide the necessary support for the resolution of potential problems by ensuring a constant presence on the territory of belonging.
KEY CHALLENGES Personnel coordination: Cares for the training of store managers and sales staff through the assistance on the field in visual, sales, stock management, administrative management, etc.
Supports store managers on the organization and motivation of staff giving priority to the newly appointed store managers Supports the stores managers in the selection of staff participating at the recruitment Places particular emphasis in the evaluation of trial periods of staff in charge Assures the presence of store managers in training in line with the policy of expansion and follows the training program, in collaboration with the human resource department Ensures the proper evaluation of the store managers in training and the sending of related documents (check list, motivation card, etc.)
to the HR department Supports the store managers in training and proposes replacement programs In charge of the composition of staff of its stores in compliance with the corporate budget (only DOS) Highlights the salespersons in the stores with high potential for professional growth Periodically organizes meetings with store managers Responsible of the exchange, from one shop to another, of the store managers and sales staff (only DOS) Responsible for the management of issues relating the staff (travel, holidays, permits, timing)- (only DOS) Stores/Sales: Schedules regular visits in shops, at least every month drawing out a report of commercial visit Under the Operational Management Plan proposes strategies, action plans and actions to be carried out in shops in the belonging area