.Sr.
Paid Social Specialist (Spain, Netherlands, UK remote)Location: Barcelona, B, ES, 08019; London, GB, ECR4R 1 BR; Amsterdam, NL, 1012 ABCompany: VistaOur Team:The Global Paid Social team, part of Integrated Media, operates in North America and Europe serving ad impressions worldwide.
The team is highly skilled in running campaigns on social media platforms, ensuring reliable execution, and maintaining a high standard of excellence.What You Will Do:Develop and Execute Paid Social Media Strategies: Plan, implement, and optimize paid social media campaigns across various platforms to achieve key performance indicators (KPIs) and business objectives.Campaign Management: Oversee end-to-end campaign management, including budget allocation, audience targeting, ad creatives, and bid strategy, ensuring campaigns are aligned with the overall marketing strategy.Data Analysis and Reporting: Analyze campaign performance data, draw insights, and prepare detailed reports.
Use analytics tools to track key metrics, measure ROI, and provide recommendations for continuous improvement.Audience Targeting and Segmentation: Utilize advanced targeting and segmentation strategies to reach and engage specific audience segments.
Stay updated on industry trends and best practices to optimize audience targeting.Testing: Conduct A/B testing on ad creatives, copy, and targeting parameters to refine and enhance campaign performance.
Implement learnings to improve future campaigns.Collaboration with Cross-Functional Teams: Work closely with the Integrated Media Planning team, Creative team, and other stakeholders to ensure cohesive and integrated marketing efforts.Stay Informed on Platform Updates and Innovations: Keep abreast of changes in social media platforms' algorithms, features, and advertising options.
Implement new features and strategies to stay ahead of industry trends.Budget Management: Effectively manage campaign budgets, ensuring optimal allocation and return on investment.Your Qualifications:Minimum 4 Years of Hands-On Paid Social Media Advertising Experience (preferably in the Retail sector)Proven Track Record of Achieving Positive ROASExperience Managing Budgets of $1m yearly or moreDemonstrated Success in Audience Segmentation and TargetingProficiency in Analytical Tools and Data-Driven Decision-MakingExperience with Diverse Ad Formats and Creative DevelopmentDemonstrated Ability to Scale CampaignsNice to Have:Certifications: Preferred certifications include Facebook Blueprint, Pinterest Academy, Snapchat Advertising Essentials, TikTok Business Learning Center, or other relevant social media advertising certifications.Technical Skills: Proficiency in using social media advertising platforms such as Facebook Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc.Proficient understanding of MMM (Media Mix Modeling) concept and its implications