Location: Hybrid (Spain) Offices: Madrid, Barcelona, and VillenaPlease submit your CV in EnglishAt Luzia, we believe in flexibility. We operate in a hybrid model, blending remote work with in-office collaboration. We encourage time in the office to foster team collaboration and innovation. For this role, we are seeking candidates based in one of our hubs across Spain.About UsLuzia is Europe's fastest-growing AI company, backed by top-tier Silicon Valley investors (Khosla Ventures, A*). Our mission is to revolutionize conversational AI by setting new standards in natural language processing, leveraging cutting-edge large language models (LLMs) and advanced alignment techniques. This role will focus on driving growth, increasing customer lifetime value, and enhancing retention by leveraging data-driven marketing strategies and personalized customer experiences.ResponsibilitiesBuild Engagement Strategy: Create a comprehensive short, mid, and long-term engagement strategy aimed at increasing user retention and lifetime value across the app's user base.Actionable Retention Plan: Translate the engagement strategy into a detailed, actionable plan focusing on key retention milestones, including Day 1 (D1) and Day 30 (D30) retention, to ensure early user adoption and sustained engagement.User Onboarding & Feature Discovery: Design personalized user onboarding experiences to help users discover key app features, drive early engagement, and ensure successful adoption.Reactivation Campaigns: Implement targeted campaigns to re-engage inactive users and reduce churn, utilizing segmentation and personalized messaging.Tool Utilization: Execute CRM and engagement plans using Braze and other internal tools to deliver in-app messages, push notifications, and email campaigns.Experimentation & Iteration: Continuously measure and monitor performance through A/B testing and other forms of experimentation, refining strategies based on insights and key performance metrics.Performance Analysis: Analyze data on user behavior, engagement, and retention to identify opportunities for improvement, optimizing efforts across the user lifecycle.Qualifications2-5+ years of experience in CRM, customer growth, or lifecycle marketing roles.Strong analytical skills and experience with data segmentation, customer profiling, and reporting tools.Startup DNA: Previous experience in a startup environment, thriving in fast-paced, dynamic teams.Experience with A/B testing, multivariate testing, and performance optimization.Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.Strong communication skills and ability to work with cross-functional teams.Fluency in English and being comfortable working in an English environment is necessary.#J-18808-Ljbffr