AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps.
Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers.
Brands use AB Tasty's platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.
Founded in 2013, AB Tasty's customer roster includes world-leading brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH among others.
AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.
We are on the lookout for a talented Content Marketing Specialist to join our marketing team and contribute to our continued growth.
This position reports to the Senior Content Marketing Manager.
If you're passionate about crafting compelling content that educates, engages, and converts B2B audiences, we'd love to meet you.
Contract and Location: Permanent full-time contract in Paris Office (64-66 rue des Archives) with a smooth remote work policy (up to 3 days a week).
What you will do: Your main responsibilities will include content creation, editorial campaign management, and social media campaign management.
Some examples of your missions: Create and edit copy for various marketing assets (emails, web copy, digital ads, case studies, landing pages, blogs, etc.)
Conduct research on industry-related topics to generate new content ideas and ensure SEO optimization Maintain consistent brand voice and messaging across all channels Manage editorial calendar and collaborate with stakeholders to ensure timely content delivery Proofread and edit content from team members or freelancers for clarity and brand adherence Support multimedia initiatives (video, podcast) and measure content success Create engaging social media content, track performance, and optimize strategies Manage content localization and collaborate with regional teams What we look for: 2 years of experience in content marketing, ideally in B2B/SaaS.
Strong writing and editing skills with the ability to translate complex concepts into accessible, engaging content.
Experience creating multimedia content for lead generation and nurturing prospects through the B2B marketing funnel.
Proficiency with tools like Canva, WordPress, and Google Suite; experience with content performance analysis (Matomo, Google Analytics); knowledge of Pardot/Salesforce is a plus.
Knowledge of SEO, long-tail campaigns strategies, and lead generation techniques.
Understanding of the B2B marketing funnel and content alignment for TOFU, MOFU, and BOFU stages of the customer journey.
English native proficiency is required.
What we offer: Huge impact: AB Tasty is only as great as our team.
#J-18808-Ljbffr