About us Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
Our purpose, Celebrating life, every day, everywhere, has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the role We're ground-breakers, revolutionizing eCommerce in one of the fastest accelerating areas of our business. We embed eCommerce at the heart of everything we do, crafting innovative digital solutions across our leading portfolio of iconic global brands.
As we embark on this journey, the Analytics and CMS Manager role within the Connected Consumer Engagement team is crucial.
This role is crafted for a professional who is not only passionate about analytics and data-driven decision-making but also possesses hands-on experience in handling content management systems (CMS).
You will play a vital role in using analytics to enhance our digital presence across content and e-commerce platforms, and directly lead the CMS to update and build new sections, ensuring our content remains dynamic and engaging.
This role plays a crucial part in achieving our D2C strategy for Diageo and its brands in Southern Europe, focusing on detailed analysis of the performance of our digital channels and content to advise data-driven strategies.
The responsibility of this position ranges from optimizing content architecture to leading A/B testing efforts, ensuring that our digital presence is a vibrant and dynamic reflection of our consumers' preferences and interests, driving engagement and strengthening brand loyalty.
Role & Responsibilities : Direct Analytics Execution: Conduct detailed analyses of our website's performance, focusing on content engagement and e-commerce effectiveness. CMS Management: Take charge of leading our Content Management System (CMS), creating new sections, uploading content, and ensuring optimal user experience. A/B Testing and Optimization: Lead A/B testing efforts, applying findings to content presentation and e-commerce strategies. Strategic Content and E-commerce Integration: Use insights from analytics to guide the integration of content and e-commerce. Collaborator Partnership: Work closely with content creators, e-commerce teams, and technical staff to optimize digital experiences. About you Soft Skills : Outstanding skill in analyzing data to extract important insights. A hands-on approach to CMS management with a keen eye for detail. Strong interpersonal skills to convey analytical findings to non-technical partners. Technical Skills : Proficiency in analytics tools, including Google Analytics (GA4 preferred), and Excel. Experience in leading CMS platforms and efficiently managing website content. Familiarity with e-commerce platforms (e.g., Shopify, Vtex). Practical experience with Google Tag Manager. Previous Experience or Candidate Background Seeking an expert in Analytics and CMS Management to orchestrate our analytics initiatives and content management system operations. The successful candidate will possess extensive experience in website analytics, performance measurement, and CMS management.
Experience with Google Analytics, Tag Manager, and direct CMS management is required, with a preference for candidates who have led digital presence enhancements and content optimization projects.
Proficiency in English and additional languages will be considered an advantage.
Working with us Flexibility This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere.
Worker Type : Regular
Primary Location : Madrid
Job Posting Start Date :
2024-02-29
#J-18808-Ljbffr