Alive Digital Marketing, Analyst - D-742

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.WE ARE LOOKING FOR:Responsible for developing and directing marketing programmes for a significant product or product category.Compile and evaluate research on the market's product requirements and identify enhancements to current features and functionality of AIA products.Develop marketing strategies, including product direction, advertising, pricing, expense budgets, profit plans and future product development.Manage life cycle of a product or product category.Interface with product development, designers and customers to develop product requirements and specifications.Provide appropriate governance and guidance to ensure rollout of products to new markets is on time and in line with agreed qualitative metrics.Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.#J-18808-Ljbffr