Ad Specialist

.Hey there! We're IQ, a dynamic team of 11-50 passionate individuals in the Blockchain Services industry, dedicated to building a smarter future with our innovative IQ token. Our mission is to leverage Blockchain Technology and Artificial Intelligence to scale crypto knowledge, and we're on the lookout for a creative Ad Specialist to join us in this exciting journey. At IQ, we pride ourselves on our core values of Commitment, Community, Curiosity, Diversity, Empowerment, and Ownership. If you're eager to make an impact and thrive in a fast-paced, inclusive environment, we'd love to hear from you!TasksX Ad Strategy:Develop comprehensive X advertising strategies aligned with our marketing objectives and project milestonesCreate and manage multiple ad campaigns targeting different segments of the crypto audienceOptimize ad spend and performance across various X ad formats (Promoted Tweets, Follower Ads, X Takeover, etc.)Collaborate with the content and design teams to ensure cohesive and effective marketing strategies.Campaign Management:Set up, monitor, and optimize X ad campaigns using X Ads ManagerConduct A/B testing on ad copy, visuals, and targeting to improve performanceManage ad budgets and bids to ensure optimal ROIAdjust campaigns in real-time based on performance data and market trendsDevelop, implement, and optimize Google Ads campaigns targeting the cryptocurrency marketCreate compelling ad copy and design effective landing pages to maximize conversionsMonitor and analyze campaign performance, providing regular reports and insights.Manage budget allocations and bid strategies to maximize campaign performance.Audience Targeting:Develop detailed audience personas for different segments of the crypto communityUtilize X's targeting options effectively, including keywords, interests, and lookalike audiencesImplement retargeting strategies to re-engage users who have interacted with our content or websiteConduct keyword research and competitor analysis to identify trends and opportunities