Hey there! We're IQ, a dynamic team of 11-50 passionate individuals in the Blockchain Services industry, dedicated to building a smarter future with our innovative IQ token. Our mission is to leverage Blockchain Technology and Artificial Intelligence to scale crypto knowledge, and we're on the lookout for a creative Ad Specialist to join us in this exciting journey. At IQ, we pride ourselves on our core values of Commitment, Community, Curiosity, Diversity, Empowerment, and Ownership. If you're eager to make an impact and thrive in a fast-paced, inclusive environment, we'd love to hear from you!
Tasks
X Ad Strategy:
Develop comprehensive X advertising strategies aligned with our marketing objectives and project milestones
Create and manage multiple ad campaigns targeting different segments of the crypto audience
Optimize ad spend and performance across various X ad formats (Promoted Tweets, Follower Ads, X Takeover, etc.)
Collaborate with the content and design teams to ensure cohesive and effective marketing strategies.
Campaign Management:
Set up, monitor, and optimize X ad campaigns using X Ads Manager
Conduct A/B testing on ad copy, visuals, and targeting to improve performance
Manage ad budgets and bids to ensure optimal ROI
Adjust campaigns in real-time based on performance data and market trends
Develop, implement, and optimize Google Ads campaigns targeting the cryptocurrency market
Create compelling ad copy and design effective landing pages to maximize conversions
Monitor and analyze campaign performance, providing regular reports and insights.
Manage budget allocations and bid strategies to maximize campaign performance.
Audience Targeting:
Develop detailed audience personas for different segments of the crypto community
Utilize X's targeting options effectively, including keywords, interests, and lookalike audiences
Implement retargeting strategies to re-engage users who have interacted with our content or website
Conduct keyword research and competitor analysis to identify trends and opportunities. Stay up-to-date with the latest trends and best practices in crypto marketing and Google Ads
Creative Development:
Collaborate with the content team to create compelling ad copy and visuals that resonate with the crypto audience
Ensure all ad content complies with X's policies, particularly regarding cryptocurrency advertising
Adapt existing content into various ad formats for testing
Performance Analysis:
Monitor key performance indicators (KPIs) such as click-through rate, conversion rate, and cost per acquisition
Provide regular reports on ad performance, insights, and recommendations
Use analytics tools to track user behavior and optimize the conversion funnel
Implement A/B testing to continuously improve ad performance and ROI
Industry Monitoring:
Stay updated on X's ad platform changes and new features
Keep abreast of cryptocurrency market trends and adjust ad strategies accordingly
Monitor competitors' X ad activities and identify opportunities for differentiation
Requirements
Have curated advertisement campaigns for large sized crypto/blockchain X handles of more than 500k+ followers with organic growth and impressions
5+ years of experience managing X ad campaigns with a focus on the cryptocurrency industry
Track record and experience of managing a spending budget for ads ranging from $500k to $1M
Proven track record of running successful X ad campaigns with measurable ROI
In-depth understanding of X's ad platform, policies, and best practices
Strong knowledge of the cryptocurrency and blockchain
Excellent analytical skills with experience in data-driven decision making
Proficiency in ad management tools and analytics platforms
Creative mindset with the ability to craft compelling ad copy and visual concepts
Understanding of compliance and regulatory issues surrounding crypto advertising on X
Solid knowledge of other paid channels/campaign types, such as Google Ads, Google Shopping Campaigns, etc.
Preferred Skills
Experience with other social media advertising platforms (Facebook, LinkedIn, etc.)
Familiarity with programmatic advertising
Knowledge of SEO principles and their application to social media
Experience with web analytics tools (e.g., Google Analytics)
Understanding of blockchain technology and trend on X
Benefits
Competitive salary with performance-based bonuses
Remote work options
Professional development and learning opportunities in the fast-paced crypto industry
Collaborative and innovative work environment
Join IQ as an Ad Specialist and help shape the future of blockchain services. Let's build a smarter world together!
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