ACQUISITION AND ENGAGEMENT FUNDRAISING OFFICER (BASED IN ANY MSF SPAIN OFFICE) GENERAL CONTEXT Médicos Sin Fronteras is an international and independent medical-humanitarian organization that provides assistance to populations in distress, victims of natural or man-made disasters, and victims of armed conflicts, without discrimination and irrespective of their race, religion, belief, or political affiliation.
ENVIRONMENT AND GENERAL OBJECTIVE OF THE POSITION This position is located in the Partner Acquisition Service within the Fundraising department.
Hierarchically, it reports to the Head of Partner and Donor Acquisition and functionally to the Head of the Digital Unit.
PARTNER AND DONOR ACQUISITION Participate with the Digital Unit team in identifying and defining acquisition strategies for the Fundraising department, including identifying objectives, audiences, channels, messages, etc. Plan and implement the defined strategies in online channels, in collaboration with the Digital Marketing Officer, regarding online marketing actions, defining objectives, KPIs, messages, and audiences. This includes online partner acquisition, both direct and through third parties (campaigns on Meta, Google, TikTok, telemarketing leads). Plan and implement the launch of strategies in traditional and outdoor media, monitoring implementation and analyzing results. Coordinate suppliers and agencies for implementing digital media campaigns, from creativity and production to monitoring and analyzing results. Negotiate the allocation of spaces, both online and offline, and centralize all information in a database. Manage the planning and implementation of advertising campaigns with space providers through the allocation of free spaces to enhance the organization's visibility. Responsible for retaining advertising space collaborators to ensure their participation in annual and emergency campaigns. Ensure the quality of content regarding messages, images, value propositions, and calls to action, with an inclusive, diverse, and equitable (DEI) approach, aligned with the organization's values. Identify new opportunities in the advertising market. Coordinate the implementation of campaigns with delegated offices if necessary. DURING EMERGENCIES Participate in the emergency working group and implement action protocols in the fundraising department. Define, in coordination with the Digital Unit, fundraising actions for emergencies, from creativity to production, monitoring, and optimizing campaigns to maximize income. Coordinate the implementation of emergency actions and monitor income evolution to avoid overfunding situations. ONLINE STORE Coordinate and execute sales campaigns aimed at both the social base, in collaboration with the Loyalty team, and cold audiences. Implement digital marketing campaigns for the online store. Monitor sales and budgets for the online store.
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