.Position Description : The Academia Regional Market Development Manager defines the marketing campaign strategy for academic customers in EMEA, taking into account business goals of divisions across Life Sciences, customer segments, and competitor plays. They will focus on translating business strategies into customer-centric marketing strategies and will work closely with commercial on the go-to-market approach.They will be a key contributor within the EMEA Biosciences Regional Market Development team and contribute to the overall growth of the Biosciences Division globally and the Life Sciences group in EMEA.Market Development: Develop and refine value propositions and associated Life Sciences solutions for key segments and subsegments within the Academia space.Build strategic, multi-channel integrated marketing plans for Academia customers and for prioritised sub-segments in EMEA, creating or using competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth at least 1.5x market growth.Collaborate with global marketing, marketing operations, and commercial teams to develop appropriate commercialization strategies and sales enablement tactics to drive growth, improve coverage, and penetration.Define Academia contact engagement strategy to increase the impact of marketing campaigns including but not limited to 3rd party networks, LinkedIn, ResearchGate, etc.Collaborate with regional and global market development teams and digital teams to optimise the digital media plan and develop inbound marketing strategies (SEO/SEM, 3rd party advertisement, and social).Develop and implement outbound marketing campaigns for prioritised segments and sub-segments that engage customers, drive thought leadership, and generate demand and revenue.Align marketing campaigns across Life Sciences to maximise customer experience and impact and avoid customer confusion.Define a process to ensure all Academia customers are profiled as Academia and their sub-segments.Review metrics dashboards to measure the effectiveness of marketing activities; report on these metricsregularly and adjust tactics to improve performance.Propose and deliver customer and market research programs to provide key market insights and practical business outcomes.Collaborate with the data science groups to maximise the use of predicted analytics and data science in marketing plays.Deliver digital marketing campaigns that contribute to commercial revenue goals.Ensure the return on investment of marketing activities is in line with EMEA targets.Skills and Background: Bachelor's degree in Marketing or Biology, Biochemistry, or related field strongly preferred.Experience in life sciences industry preferred
