.About the Role:Gartner research and insights help business leaders make more effective decisions every day. Our Global Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitably meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey. We're looking for a B2B Marketing Specialist to work within the Gartner Global Marketing Team, supporting marketing efforts for aligned sales regions as well as global marketing initiatives.What You Will Do:Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement, and campaign reporting and analysis.Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media, etc.Manage email marketing campaign execution by writing content, creating campaign tracking, and partnering with our email deployment team.Write and optimize public-facing website content with a strong understanding of SEO.Support marketing collateral creation and create effective sales enablement materials to improve sales teams' ability to authentically engage with segments.Build a strong relationship with regional sales teams to support and enable pipeline generation and progression.Collaborate across business lines and with colleagues in India and the United States to identify, leverage, and integrate marketing ideas and activities.Review marketing performance using metrics and analytics, pulling and compiling reports from dashboards; making recommendations from analysis and adapting marketing plans to incorporate best practices.Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.What You Will Need:BS/BA required in Marketing or related field preferred.A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in service or solutions-oriented businesses or technology.Proven experience supporting the development of successful integrated marketing or demand generation programs.Project management, communication, analytical, and interpersonal skills.Ability to define problems, collect data, establish facts, and draw valid conclusions.An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.Strong analytical and communications skills. This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan.Ability to be flexible and work effectively in collaborative fast-paced, fast-changing environments.Proficient with MS Office (Excel and PowerPoint)
