Omega CRM is a Merkle & Dentsu company, a leader in the development of Customer Experience services, with over 20 years of experience in the use of technology applied to marketing. We are looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting the boundaries of marketing and technology with a holistic approach, focusing on marketing automation, personalization, and intelligence with cutting-edge technology and suppliers.As an important member of the Marketing Services department, this role integrates strategic thinking, problem-solving skills, and cross-functional collaboration to execute marketing strategy, drive innovation, and achieve business results. The successful candidate will utilize past experience to analyze business needs and partner with Omega's business development, operations, and tech teams to design evolutive roadmaps to improve Customer Experience maturity for current and potential clients, with a consultancy and pre-sales approach.ROLE RESPONSIBILITIES Design, advise, and pre-sell marketing and technology solutions to help Omega CRM clients evolve in their digital maturity and relationship with their clients.Design an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.Participate in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view with a focus on business.Act as a business analyst to map business needs (KPIs) with the development of client capabilities, both through services and implementation projects of martech tools.Participate in projects: detailed definition of customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers throughout their complete life cycle.Research and recommend new marketing technology products. Potentially oversee training of marketing software and customer adoption.Guarantee integration of marketing technology products with non-marketing systems.Train and support marketing technology products.Understand marketing technology products integrations and building blocks.Serve as a super-user and product evangelist for the full stack of Martech products.Lead and inspire marketing tech initiatives throughout the company.Oversee marketing intelligence and provide actionable insights to clients or internal stakeholders.Accompany the marketing corporate team to marketing events, demos, and client locations.Deliver presentations and perform product demonstrations.Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.#J-18808-Ljbffr
