.To efficiently assist in the management of all aspects of the store operations to achieve targeted sales, profitability, and company objectives through the use of KPI targets and excellent customer service. To improve business performance and realize objectives through the effective management, leadership, and development of the people in your team and to provide a deputizing service to the Store Manager, assuming his/her responsibilities in their absence.Role and Responsibilities To lead, motivate and develop your team to exceed sales and improve KPIs/customer service standards through effective performance management.To manage & develop all staff including the Supervisors.To monitor & question the current methods/styles of customer service and ensure its relevance to the evolving Hamleys customer experience.To ensure excellent customer service levels are promoted and maintained whilst the team consistently demonstrates full product knowledge.To achieve sales targets through effective KPI management & delivery.To regularly analyze sales performance, maximizing strengths & reviewing poor performance to establish an action plan for improvement.To have an active involvement in recruiting and selecting the best people for the store, assisting with succession planning where required.To keep abreast of relevant training and development activities which could enhance and develop their own and the team's skills, knowledge, and behaviors.To work with the Store Manager to ensure clear and consistent usage of all training and development tools, utilizing all resources and identifying improvements - feeding back to the Training & Development Manager as required.To identify product requirements and continually improve stock levels/mix through communication with the appropriate people and control of stock in store.To assist in ensuring in-store delivery of product range and space management.To ensure timely communication of all product, promotion & merchandising information to the appropriate people.To provide a safe environment, ensuring Health and Safety guidelines are implemented and maintained to the highest standards at all times.To ensure security procedures are followed at all times combating all theft and shrinkage both internally and externally.To ensure product/merchandising measures and guidelines are being fully followed by the team, to maximum effect.To support and improve the VM standards throughout the store, through training and development of the VM skills of the team.Person Profile To approach all aspects of work with passion, a positive attitude and lead by example.To work independently with effective time management.To communicate effectively at all levels, influencing the business and representing team members' views appropriately.Demonstrates standards of excellence.Excellent inter-personal skills.Professional and logical approach to problem solving.Demonstrates a high level of professional integrity