We have a new exciting opportunity as Omnichannel Business Partner in Spain (Madrid-based). As an Omnichannel BP, you will partner with our marketing teams to design and develop omnichannel engagement strategies to support our many brands with the objective of improving our overall customer engagement journey. In this role, you will provide an exceptional digital experience and strategic marketing advice across Takeda Iberia's BUs.
The ideal candidate will be customer-centric and will have solid business acumen, analytical thinking, strong communication skills topped by a collaborative spirit.
ACCOUNTABILITIES: Ownership of omnichannel program for clients, ranging from strategic input to day-to-day management of tactics. Participate during brand plan for strategy development and activities definition, responsible for execution of digital activities. Identify and implement HCPs most preferred channels, content and format for digital communication. Develop and implement marketing campaigns. Evaluate and report campaign performance. Provide a seamless company/brand experience, regardless of channel or device. Analyze competitive context of omnichannel solutions in the market of responsibilities to properly position Takeda vs. competitors. Guide clients and colleagues with varying experiences in digital and omnichannel through potential solutions. EDUCATION, SKILLS & CAPABILITIES: Bachelor's degree in marketing or related field, or equivalent as well as relevant work experience. 3-5 years of demonstrated progressive experience in planning and executing marketing programs. Experience in designing digital customer touchpoints that result in positive customer experiences. Proficient understanding of and experience in setting up digital and multichannel marketing campaigns. Ability to work with the marketing & sales team to track and report on key performance indicators and provide recommendations for optimization. Ability to proactively consult with various stakeholders to meet critical deadlines. Understanding of the pharmaceutical digital eco-system and key platforms, with some hands-on experience in key channels (e.g., CRM, Approved email, Veeva engage, marketing automation) would be a plus. Experience in conducting strategic briefs and work closely with agency partners for content creation and approval. Ideally knowledge of pharmaceutical compliance requirements and implications for building materials, communications and campaigns. Excellent verbal, written, and presentation skills in both English and Spanish. Team player who is flexible, results- and service-oriented, with a passion for creativity and innovation. At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company.
#J-18808-Ljbffr
