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About the roleWe're looking for a Senior Mobile Growth Marketing Manager to spearhead our mobile app growth strategy. This role is all about driving user acquisition and engagement for our mobile app. You'll be diving into everything from paid channels to App Store Optimization (ASO), push notifications, and attribution. Reporting directly to the VP of Acquisition, you'll work hand-in-hand with our product, analytics, and growth engineering teams to ensure our mobile app reaches new heights.
About youAt DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You're a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!
ResponsibilitiesManage and optimize all paid acquisition channels to drive app installs and user engagement.Develop and implement ASO strategies to improve our app's visibility and conversion rates in app stores.Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.Own the Mobile App commercial results. You are the go-to person for everything related to the app.Work closely with product, analytics, and growth engineering teams to align on goals and execute growth initiatives.Analyze performance data to identify trends, insights, and opportunities for growth.Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.QualificationsProven experience in mobile growth (+5 years), with a strong understanding of paid channels, ASO, push notifications, and attribution.Strong data analysis skills and the ability to translate insights into actionable strategies.Excellent communication and collaboration skills to work effectively with cross-functional teams.Innovative mindset with a passion for testing new ideas and driving continuous improvement.Focused on achieving measurable results and driving growth for the mobile app.
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