Want to be a part of education's digital transformation? At Global Alumni, the first Euro-American EdTech, we have successfully broken down physical and language barriers, bringing knowledge and prestige from some of the world's best universities to any professional in a digital, globalized, and ever-changing environment. As education shifts to online and hybrid formats, we are aligned with universities' needs to create and develop digital content for their postgraduate courses. We also offer higher education institutions marketing services for these programs, from strategic planning and the design of campaigns to effective launching on all relevant digital platforms.
Our marketing efforts are targeted to a multicultural audience that spans six different languages.
Responsibilities:Participate in the annual budgeting and forecasting processes, specifically related to revenue projections.Provide revenue forecasts and insights to support financial planning and decision-making.Monitor actual revenue performance against forecasts, identify variances, and recommend corrective actions.Develop revenue strategies to maximize profitability and achieve revenue targets.Analyze pricing structures, discounting practices, and revenue streams to identify opportunities for optimization.Be nimble and proactive to ensure programs remain on track.Take a portfolio approach to programs and re-allocate budgets and resources to trending programs to achieve overall portfolio goals.Understand the balance of Revenue CAC and the strategic importance of courses to a university brand.Ensure revenue and CAC forecasts are accurate and take ownership of targets.Analyze data related to performance, marketing, and sales funnels, and propose actions such as changes to performance marketing campaigns, strengthening marketing and sales collateral, and fine-tuning outreach pitches and objection handling.Navigate both the marketing and sales funnel and understand the levers that drive it.Make decisions related to proposing changes to marketing campaigns, working with product creation teams to update program curriculum, and suggesting changes in program positioning.Possess extensive knowledge in Marketing and Sales and the relationships between both departments.Have extensive experience in managing sales teams. Experience in a call center is a plus. Experience in managing multidisciplinary and multicultural teams. What do we offer?Be part of a dynamic, international, and growing team.Training program and professional development, with the possibility of studying and learning in the world's best universities. What type of profile are we looking for?Degree in Marketing, Advertising, or Business Administration and Management.At least 8 years of proven experience in Digital Marketing.
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