? (21/12/2024) Director Of Product, Martech - Digital Markets

Detalles de la oferta

.About Gartner Digital Markets:Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.What we're looking for:We are looking for a Director of Product that will lead MarTech strategy for GDM. This role will oversee all MarTech, AdTech, Platform Operations, Marketing Data, and Tracking for GDM, and report directly to the VP of Marketing Operations and Technology.MarTech is a critical driver of growth and revenue within the GDM business. The director will lead product strategy and definition of the core technology platforms that our marketing teams rely on to run thousands of campaigns across several channels. In addition, they will also champion and direct the strategy for internal tracking as a data product. The ideal candidate is data-driven, has strong business acumen, and is well-versed in B2C and B2B marketing technology and ad platforms.Why you'll want to come to work:- MarTech and AdTech Platform Operations: Manage the health and governance of key MarTech and AdTech platforms. Drive the exploration, procurement, implementation, and adoption of new technologies. Support the expansion into new ad platforms and channels.- Marketing Data Strategy and Integrations: Lead the development roadmap for key data integrations across multiple platforms. Build solutions that enable marketers to get access to critical data sets.- Platform Automation and Internal Tooling: Own the technology roadmap for internal tooling that automates campaign management at scale.- Internal Tracking: Lead a cross-functional team responsible for end-to-end tracking across all web properties and real-time activation of our data product.- Partner with marketing leads to ensure long-term vision and strategy is aligned with GDM's goals.- Manage, mentor, and up-level a team of managers and specialists


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

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