Job Description
Hi there! We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our Marketing Analyst role for those who are goal and success-oriented.
Tasks in the roleThe Marketing Content Manager will be responsible for creating and managing a wide range of marketing content, including web pages, blogs, white papers, emails, and social media posts. The role requires a native-level English speaker with extensive experience in content creation and management, preferably in the DaaS or alternative data space. This individual will play a critical role in conveying our brand voice, engaging our target audience, and driving lead generation.
Content Strategy: Develop and implement a comprehensive content strategy that aligns with our overall marketing goals and drives brand awareness and engagement.Content Creation: Produce high-quality content for various channels, including website copy, blog posts, white papers, case studies, email campaigns, social media posts, and more.Brand Voice: Ensure all content is consistent with our brand voice, effectively communicating our UVP and resonating with our target audience.SEO Optimization: Write and optimize content for search engines to improve organic visibility and drive traffic to our website.Collaboration: Work closely with the marketing, sales, and product teams to ensure content aligns with our business objectives and supports lead-generation efforts.Editing and Proofreading: Review and edit content produced by other team members or external contributors to ensure it meets our quality standards and brand guidelines.Content Performance: Monitor and analyze the performance of content across different channels, using insights to refine content strategies and improve engagement. Test out new channels where appropriate.Project Management: Manage multiple content projects simultaneously, ensuring timely delivery and alignment with marketing campaigns.RequirementsWho we are looking for:
Education: Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.Experience: Minimum of 4-5 years of experience in content creation, with a strong portfolio showcasing work in the DaaS or alternative data industry (optional).Language Skills: Native-level proficiency in English, with exceptional writing, editing, and proofreading skills. Additional languages are a plus.Industry Knowledge: Familiarity with Data-as-a-Service (DaaS), big data, or alternative data markets, and the ability to translate complex concepts into clear, compelling content.Technical Skills: Proficient in using content management systems (CMS), SEO tools, and social media platforms. Experience with HubSpot and WordPress is preferred.Creativity: Strong creative skills with the ability to craft engaging narratives that capture the audience's attention and drive action.
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