.Our Team:Vista is the go-to partner for millions of small businesses who need to promote themselves effectively in the modern age.With tools that empower brands to create their unique identity and expert design support when they need inspiration, we provide a range of digital and print services at every stage of their journey.To help customers bring their visions to life, we need UX professionals skilled at crafting the right features and experiences - that's where you come in.What You Will Do:As a mixed methods user researcher in Storefront and Order Management domains, you'll report into a Principal UX Researcher embedded within the same area, and you will operate within the following framework:(1) Research Specialist: leading your own researchYou'll be responsible for working closely with product teams and the Principal User Researcher to plan and run research projects end-to-end, supporting a human-centered design process to create high-quality user experiences.This includes defining clear problem statements, framing project goals and ingoing research assumptions and questions, scoping and selecting the appropriate methods and tools, supporting in recruitment, running/facilitating research activities, analyzing and synthesizing data, and sharing and socializing findings.(2) Coach / Trainer: supporting research being done by othersYou'll also be supporting product teams and product team members (primarily in Product Management and Design) who are conducting their own research via:> 1 to 1 supports: You'll be assisting partners who are evaluating usability risks by conducting research at the micro level (where we believe lots of hidden value lies!). These are high-leverage interactions where you may be doing anything from consulting on participant screener best practices to drafting and analyzing usability tests in tandem with members of the product team.> 1 to many supports: You'll be developing and delivering trainings, building and improving templates (at all stages of the research process), enabling continuous discovery, and working closely with other User Researchers and the Research Operations team to develop 1:Many resources for scaling high value, high-quality user research.(3) Advisor: leveraging insights and a growing knowledge base to advise decision-makingFinally, you'll be growing and leveraging multidisciplinary insights about users in service of prioritization and planning with your product teams and the Principal User Researcher. This includes organizational insights coming from primary research, site surveys, product analytics, and service interactions, but also incorporates knowledge about humans stemming from the broader fields of user research and product design and adjacent fields like behavioral science.What You BringAs a Research Specialist:A keen understanding of when to leverage generative vs. evaluative research