Minimum Qualifications: Bachelor's degree in business, marketing, communications, or other relevant field of study.Advanced knowledge of the German language.5+ years experience owning campaign strategy, end-to-end delivery, and communicating results to senior teams.5+ years working in multi-disciplinary digital marketing roles.Excellent written and verbal communication skills.Job Overview: Amazon Logistics is searching for a Senior Marketing Manager who will lead the strategy and execution of a marketing program which enables our Delivery Service Partners (DSP) to attract, hire and retain high-quality Delivery Associates at scale. This is a highly visible role with frequent interactions up to director and VP levels and offers 360 responsibility to build and manage a fast-growing program with large budget accountability.
Key Responsibilities: Partnering with key program stakeholders to adapt the core components of the EU Acquisition marketing program based on specific marketplace dynamics.Campaign strategy and development, including managing agency relationships for media, creatives, and execution.Switching between strategy and execution comfortably.Developing metrics and measurements to determine campaign effectiveness, including partnering with the BI team, media agency, and third-party vendors to implement performance measurement automation, attribution, and channel optimization.Programmatic media buying strategy development.Driving brand awareness and assessing creative ways to drive lead generation for hard-to-recruit markets.Designing and executing programs based on well-structured, insightful analytics.Earning trust from internal and external partners, managing multiple projects, and balancing contending priorities in a rapidly changing environment.Preferred Qualifications: Experience managing stakeholder communications with senior leadership.Data/Analytics experience, including Google Analytics, Tableau, QuickSight, or equivalent analytics platforms to analyze campaign metrics.Experience managing agency relationships, creative and media plans.Demonstrated track record of building successful, full-funnel campaigns.Come join the team and help us make history!
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