Responsibilities : Lead social media strategy development and execution for a new title, including, but not limited to: Twitter, Instagram, Discord, YouTube, Facebook, TikTok, Twitch, and SnapchatLead influencer marketing strategy development and execution for a new title, including, but not limited to: core influencer community building, as well as earned and paid influencer marketing.
Manage creative production, overseeing content review, as well as ensuring executional success across internal and external creative teamsBring new and big ideas to the table with a digital first mindset, as well as collaboratively build on others concepts to deliver game engagement and build passion for the new titlePartner with Global Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beatsOrganize the global social and influencer ontentl calendar and operation, aligning key stakeholdersDefine and update social and influencer best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tacticsWork effectively with internal cross-functional teams including Product Marketing, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive campaignsDrive social and influencer reporting, insights, and delivery through the use of analytics tools, including SprinklrUtilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaignsRequirements:Extensive experience in social or influencer marketing at an agency or on the client-side as a Social Strategist or Influencer Marketer within Gaming or Entertainment industries.
Proven experience building and executing social or influencer strategies from announce to launch resulting in a passionate fan community that impactfully advocates for the new title even before it hits the market.
Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partnersHighly organized and very detail-oriented with solid project and budget management experienceFamiliarity with the gaming industry and overall enthusiasm for gamingExperience managing direct reports and/or working with 3rd Party agenciesAppetite for all things digital, social and influencer -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvementUnderstanding of social and influencer and ability to develop marketing briefs that inspire cutting edge creative workFluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics toolsSelf-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvementAbility to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiencesBachelors degree in communications, journalism, public relations, or marketing or equivalent field.
