Location: Remote (preference for EU timezones) with quarterly travel to the Barcelona office
About the Client:
Our client is a fast-growing digital media company experiencing a significant growth phase. They manage a substantial volume of data with 6 million visitors monthly, providing a robust foundation for advanced growth strategies.
Role Overview:
We are seeking a Senior Growth Marketer (Manager) to spearhead their growth efforts. As a leader in the growth team, you will be responsible for guiding and mentoring a team of growth hackers, driving strategic initiatives, and establishing a new paradigm for their marketing approach. Your role will be central to evolving their growth marketing practices through data-driven insights and innovative methodologies.
Key Focus:
Growth Frameworks: In-depth expertise in AARRR (Acquisition, Activation, Retention, Revenue, Referral) and Lean Growth methodologies. Experience with hypothesis-driven experimentation and growth loops.
Project Management: Manage and prioritize growth initiatives, ensuring alignment with business goals and maximizing ROI on marketing campaigns.
Marketing Automation: Experience in building scalable marketing automation workflows and managing martech stacks to support growth processes.
Responsibilities:
Lead and mentor a team of growth hackers, fostering a culture of innovation and data-driven decision-making.
Lead the process and execution of growth initiatives across various acquisition, engagement, and retention loops.
Manage the end-to-end growth experimentation process, from ideation to execution and analysis.
Develop and implement growth frameworks to optimize marketing processes across multiple touchpoints and customer journeys.
Develop and implement comprehensive growth strategies that drive significant user acquisition and revenue growth.
Partner with the Marketing Data Lead to leverage data science and machine learning for advanced growth tactics.
Establish and refine growth marketing processes and principles, ensuring alignment with overall business goals.
Oversee the execution of growth initiatives, from ideation to scaling successful strategies.
Monitor performance, analyze results, and adjust strategies to meet and exceed growth objectives.
Qualifications:
Strong project management skills, with the ability to manage cross-functional teams and multiple marketing channels.
Hands-on experience in executing and managing growth experiments and processes.
Proven track record in scaling growth initiatives, particularly within high-growth startups and marketplaces.Extensive experience in growth hacking, with a proven record of leading successful growth initiatives.
Strong leadership skills with the ability to inspire and manage a team.
Advanced proficiency in data-driven marketing, analytics, and experimentation.
Reforge Growth course certifications or similar advanced growth training preferred.
Familiarity with machine learning and modern data science techniques is a plus.
Excellent communication and collaboration skills.
Willingness to travel quarterly to the Barcelona office.
What We Offer:
A leadership role in a company poised for significant growth.
Full support from the management team and opportunities to shape the marketing future.
Competitive salary, benefits, and travel opportunities.
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