Senior Brand Manager en Barcelona.
Perfil buscado (Hombre/Mujer)
Build the brand by owning the commercial P L under his/her responsibility and drives adequate actions to reach the target of NS growth and profitability (gross contribution).
Build the brand attributes and values aligned with brand equity and executional equities defining Local short and mid term strategies for brand in both countries.
Work closely and proactively with Global Marketing to develop validated and implement communication activities and NPDs aligned with the brands local attributes and values.
Lead the consumer understanding and generate actions to better serve its needs and desires with the right mix (products and communication).
She / He is the guard of the brand equity ensuring all consumer touch points are in-line with global brand Equity pyramid.
Closely monitors and analyses Nielsen data competitive activities and Internal data (SAP) and compares results to established objectives to assure the effectiveness and ROI of marketing programs.
Develops and executes communication plan to consumer including promotional initiatives Brand activations with the correct objectives/brand. Ensure that all brand safety guidelines are correctly in place and implemented.
Play an active role in the identification and development of business building ideas and working actively with other team members in BU Group functions and Portuguese Spanish teams (Sales Trade Marketing global teams Supply chain...) to execute the plans that meet business objectives.
Coordinates and/or leads with external agencies projects for market research promotional development communication development new artwork development (e.g. Selection) to execute the Marketing plan.
Analyses consumption and shipment data and compares results to established objectives to assure the effectiveness and ROI of marketing programs (post-mortem analysis).
Guarantee the accurate generation of forecast of new launches and promotions to ensure minimisation of obsolesces and out of stocks.
Executes and manages APL Marketing budget under his/her responsibility
Be up to date on the latest Marketing techniques and means of effectively reach and activate our consumers.
Coaches and develops the team to increase his/her capabilities and potential as marketer.
Leads the on-line gaming and social media strategy and plan for his/her brand to extend consumer impact and engagement.
International company with great growth opportunities Top Employer company
Educational background Bachelors degree required (Economics ADE or similar). Master in marketing / MBA is a plus
Languages Fluent in English and Spanish. Portuguese is a plus.
Relevant experience in functional Marketing role in FMCG minimum 5 years having worked in the food sector is a plus as well as having experience working in close cooperation with sales and both traditional and modern channels
High level of initiative and assertiveness.
Demonstrated leadership and team skills.
Interest and deep Spanish and Portuguese consumer understanding.
Hands on and make it happens attitude.
Analytical and problem-solving skills.
Communication skills (written and oral).
Results orientation.
Persuasiveness and tenacity to sell ideas.
Skilled in identifying and aligned the critical stakeholders required to deliver brilliant execution.
Advanced knowledge of Microsoft Office software as PowerBI Excel and PowerPoint.
Important multinational company with very well known brands within the FMCG sector (Foods)
Be part of a great organisation with possibilities to grow and build a career
PowerBI,Excel
