The Senior Ad Operations Manager will play a key role in managing and optimising our ad tech stack, improving revenue performance, and resolving technical issues. You will work closely with commercial, BI, operations, and product teams to ensure that our ad operations are aligned with the company's growth strategy and revenue targets. This role is hands-on and will require expertise in ad trafficking, affiliate platforms, programmatic advertising, and data analysis.
ResponsibilitiesManage and oversee ad trafficking across various platforms, including Google Ad Manager, programmatic platforms, and affiliate networks.Set up, monitor, and optimise ad campaigns to maximise performance and revenue yield.Manage integrations with demand-side platforms (DSPs) and supply-side platforms (SSPs).Troubleshoot and resolve ad serving issues, discrepancies, and other technical challenges.Collaborate with affiliate managers and editorial teams to integrate affiliate offers effectively within content, maximising revenue generation.Monitor affiliate performance, making data-driven adjustments to improve results and meet revenue goals.Conduct in-depth analysis of ad performance metrics (e.g., CPM, CTR, fill rates) to optimise ad placements and formats across all websites.Implement A/B testing strategies to assess different ad formats, placements, and strategies that can drive incremental revenue.Explore new revenue opportunities through affiliate networks, partnerships, and innovative ad tech solutions.Work closely with the editorial, product, sales, and affiliate teams to align ad operations with the wider business strategy.Build and maintain relationships with external partners, including ad networks, affiliate platforms, and third-party vendors.Create detailed reports and dashboards to track ad performance and revenue trends for senior management.Use data to provide actionable insights and recommendations to improve revenue performance.Stay up to date with the latest trends in ad tech, affiliate marketing, and digital advertising regulations.Requirements5+ years of experience in ad operations, ideally with a background in the digital publishing sector, managing ad inventory across multiple websites.Strong experience in affiliate marketing, with a proven track record of managing and optimising affiliate revenue.Proficiency with Google Ad Manager, programmatic platforms (DV360, The Trade Desk), and affiliate platforms (e.g., Awin, CJ Affiliate, Rakuten).Advanced knowledge of the ad tech ecosystem, including DFP, SSPs, DSPs, and ad exchanges.Experience with header bidding and server-to-server integration technologies.Strong analytical skills with the ability to interpret data, troubleshoot issues, and make data-driven decisions.Proficiency with Excel and reporting tools such as Google Analytics, Data Studio, or similar.Strong written and verbal communication skills, with the ability to work collaboratively across departments.Experience leading or mentoring teams is highly desirable.
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