The Product Marketing Manager will support the Alcura brand and will report to the Vice President of Global Marketing, IBG. This role will work cross-functionally with our Product Strategy, Commercial, and Marketing teams to support the business strategy and revenue goals for Alcura. This person is responsible for developing and maintaining product marketing and sales enablement materials and communications in support of the product lifecycle, from launch to retirement. This typically includes presentations, battle cards, solution briefs, and other resources identified to support the sales cycle. This role requires an individual that is comfortable with providing hands-on implementation and a strategic view on how to position the services, balancing planning with day-to-day execution, management, and optimization of product marketing resources. This is a full-time position based in our Europe (hybrid working).
Responsibilities: Develop comprehensive product marketing plans that align with company objectives.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Collaborate with cross-functional teams (such as product development, sales, and marketing) to launch new products successfully.
Create compelling messaging and positioning for products to differentiate them in the market.
Plan and execute go-to-market strategies for product launches.
Analyze data on product performance and customer feedback to make informed decisions.
Manage relationships with external partners such as agencies, vendors, and industry influencers.
Create and launch sales enablement material for sales such as customer business reviews, company deck, competitor battle cards, and playbooks.
Create and launch product marketing content to support the demand generation funnel such as case studies, solution briefs, and data sheets.
Requirements: Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
Proven experience as a Product Marketing Manager or similar role in the pharma sector.
Strong analytical skills with the ability to interpret complex data sets.
Excellent communication and presentation skills.
Ability to manage multiple projects simultaneously under tight deadlines.
Experience working in a fast-paced environment where adaptability is key.
Benefits: [Include information about company benefits such as healthcare coverage, retirement plans, vacation time, etc.]
If you are passionate about marketing innovative products and driving business growth, we would love to hear from you. Please submit your resume and cover letter outlining your qualifications for this position.
What Cencora offers: All team members globally are provided with basic life insurance, personal accident insurance, business travel accident insurance, and EAP resources at no cost. Additional country-specific benefits such as healthcare, sick leave, death and disability, retirement, as well as perks and allowances may be provided.
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