Job Summary Defines and implements strategies addressed to market requirements for the product menu.
Performs product management of a dedicated product line.
Prepares a marketing support program for a specific product, product line, or product area.
Coordinates its implementation with technical service, logistics, contracting services, distribution partners and sales organization.
Provides marketing assistance to field personnel and customers.
Key Accountabilities • Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers • Provides first level, remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories • Interfaces with all levels of management to independently resolve conflicts/problems with company peers • Contacts with Suppliers regarding product issues, incidences and updates.
• Attends to follow up meetings and Distributor meetings/courses.
• Conducts assessments to add new features/designs to IT tools.
• Coordinates with different IT stakeholders/providers to conduct new projects/developments.
• Maintains regular communications with technical services on problems with instruments, software and reagents within the product line • Provides detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line • Provides presentations to customers • Prepares and coordinates marketing support programs • Contributes to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters • Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans • Understands all maintenance, performance, and advantages of Werfen products • Understands technical aspects of Werfen and competitive products • Monitors field test and marketing introduction programs • Manages and drives internal projects with minimal supervision • Ensures compliance with Werfen Code of Ethics Networking/Key relationships • Commercial team: AMs, KAMs and SAS • Technical Service & HelpLine • Logistics • Contracting and Customer Service • Quality Assurance and Regulatory Affairs • IT & BU HITS • Legal and Compliance • Distributed companies Minimum Knowledge & Experience required for the position • Education o Bachelor´s or Master's Degree in Bioinformatics, Biomedicine or IT o Microbiology, Medicine, Pharmacology, Medical Technology or related clinical discipline valuable o Additional degree in business administration, marketing, or equivalent preferred • Experience o Minimum three years' experience dealing with business intelligence Apps, LIS, connectivity protocols (ASTM, HL7) related with either hospital (or healthcare facilities), IVD laboratory or pharmacy related activity.
• Additional Skills/Knowledge o Languages: ? English ? Spanish ? Portuguese, valuable o Knowledge in digital marketing valuable Skills & Capabilities: • Business Acumen • Effective team-player • Ability to work independently managing assigned projects • Presentation skills • Customer Focus • Excellent oral and written communication skills • Creativity • Organizational Agility • Ability to build strong business relationships • Planning • Drive for Results Travel requirements: • Travelling time up to 60% • Territory o Spain and Portugal o Others, occasionally due to business activity