.Moffatt & Nichol specializes in large complex waterfront infrastructure projects and is recognized as one of the worldwide leaders in this field. We are actively looking for a Technology Marketing Manager to join our Marketing team. As our Technology Marketing Manager, your role will be to lead the creation and delivery of marketing campaigns for our software solutions. You will collaborate with our team of software developers, product managers, and data scientists to promote our products. You will conduct research on the competitive landscape and develop actionable plans using these insights to aid our overall strategy.To excel in this role, you are expected to possess in-depth knowledge of technology market dynamics, competitive landscape, and best digital marketing practices. You will be most suited for this role if you have a background in maritime supply chain logistics technology product marketing.About Moffatt & Nichol Moffatt & Nichol is a leading U.S.-based global infrastructure advisor specializing in the planning and design of facilities that shape and serve our coastlines, harbors, and rivers. Reflecting Moffatt & Nichol's commitment to design innovation since 1945, Engineering News-Record (ENR) has ranked the company No. 1 in Marine and Port Facilities and among the Top 50 Designers in International Markets. Moffatt & Nichol's professional staff includes engineers, planners, scientists, and architects who serve our global client base from offices in Europe, the Americas, and the Pacific Rim.Duties and Responsibilities Research market trends in maritime supply chain logistics.Identify client needs, solution gaps, and business objectives.Work with software development team, product managers, and marketing team members to develop go-to-market strategy.Plan and implement marketing campaigns to increase brand awareness.Anticipate client pain points and tailor brand messaging accordingly.Develop and deliver content marketing, advertising, and product positioning plans.Define necessary marketing activities to acquire new and retain existing clients.Support client onboarding experience.Work with the Vice President, Marketing to plan, allocate, and control marketing campaign and product launch budgets.Work with current marketing team and develop additional staff, as required, to successfully manage and maintain a technology marketing program.Oversee and participate in day-to-day promotional activities, including website content, SEO, thought leadership articles and white papers, social media, conference presentation materials, and other collateral.Other duties: Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Qualifications Bachelor's degree in Marketing, Advertising, Communications, or Business
