Job Overview Post Date: June 4, 2024
Number: WEBWW-2024-000052
Job Function: Marketing
Location: Barcelona, Spain
About the Position Job Summary: The Marketing Director is responsible for ensuring the uniformity of processes across different Business Units (BUs) and keeping the Iberia General Manager (GM) well-informed about the business's progress. This role involves supporting and coordinating with Unit Managers, developing and implementing strategic marketing initiatives, and ensuring alignment with the company's overall objectives. The Marketing Director will also design market access strategies, oversee health economics studies, drive clinical selling efforts, establish industry partnerships, and manage multichannel marketing campaigns to effectively reach target audiences. This position plays a crucial role in identifying common issues, providing innovative solutions, and enhancing the efficiency and effectiveness of marketing activities within the organization.
Key Accountabilities: Support and coordinate the different Business Units Managers who have under their responsibility. Keep the GM informed of the evolution of the different BU, including threats and opportunities generated by the IVD market. Together with BUMs, guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company. Secure the alignment of marketing activities of the BU with the strategic objectives of the Company. Collaborate with the Sales Director, AM and BUM to prepare the Budget. Identify common problems in the BU, offering unique solutions and looking for the simplification of processes to become more efficient and effective. Supervise relationships with the main represented companies of each of the Business Unit assigned. Design and implement market access strategies to ensure product availability and reimbursement (if applicable). Design and oversee health economics studies to support the value proposition of the products. Develop and execute clinical selling strategies to effectively communicate product benefits to healthcare professionals. Establish partnerships with industry stakeholders to enhance market positioning and drive business growth. Implement and manage multichannel marketing strategies to reach target audiences effectively. Networking/Key relationships: General Manager Business Unit Managers Sales Director Area Managers MK in Technology Center Service Communication & Events Corporate Supply Chain Contracting Legal Compliance QA/RA Finance Minimum Knowledge & Experience required for the position: Degree in Healthcare sector, Chemistry, Business Administration, or a related field. An MBA is valuable. Extensive experience in marketing within the healthcare and IVD sectors. Proven track record of developing and implementing successful marketing strategies and campaigns. Background in market access strategy, health economics studies, and clinical selling. Demonstrated ability to establish and maintain partnerships with industry stakeholders. Experience in managing and executing multichannel marketing initiatives. Leadership experience, including team development and coordination of cross-functional teams. Skills & Capabilities: The ideal candidate for this position will exhibit the following skills and competencies: Leadership Communication Team Development Strategic vision Ethics Fluent in Spanish and English, both written and spoken. Valuable Portuguese. Strong analytical and strategic thinking skills. Excellent communication and interpersonal skills. Travel requirements: Up to 5-10% of time
People Manager Core Competencies: Building Talent: Planning and supporting the development of individuals' knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively. Customer Focus: Ensuring that the internal or external customer's perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities. Decision Making: Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information. Driving for Results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals. Driving Innovation: Creating an environment that inspires people to generate novel solutions with measurable value for existing and potential customers. Emotional Intelligence Essentials: Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others' emotions and behavior. People Manager Accountabilities: Effectively carries out the expectations of Werfen People Managers as defined in Werfen's Role of the Manager program.
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