Manager - Marketing Operations

At Amenitiz, we're on a mission to democratise technology for independent hoteliers worldwide, from the bustling streets of Paris to the serene Uyuni Salt Flats in Bolivia.Empowering over 12,000 hoteliers worldwide, we're not just another SaaS scaleup - we're revolutionising one of the world's oldest industries.
With over $50M raised from top-tier VCs backing disruptive giants like Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom, we've been named a TravelTech Titan and one of Wired's hottest start-ups.Starting in 2024 with a diverse team of 380+ across our Barcelona and Medellin offices, Amenitiz fosters a culture of positivity and personal development.
Within our ranks, you'll find enthusiastic individuals who thrive on ownership and collaboration.Every day, we lead by example, putting client satisfaction first and fostering a culture of strong execution.
We're dedicated to making a positive impact wherever we go.
Are you ready to take on a new challenge.About the roleYou love to solve business problems using technology.
You are at the crossroad between being a business-oriented person and senior data and analytics manager.
You like automating and scaling things that people do manually and helping the entire organisation save days of tedious work!.
You are ready to roll up your sleeves so that you can have a direct impact on Amenitiz by enabling our sales and marketing teams to achieve their mission of generating cash efficiently by enabling our customers.As our Marketing Operations Manager you are:In charge of optimising our marketing processes and systems, ensuring that our marketing efforts are efficient, scalable, and aligned with our revenue goals.
You play a key role in overseeing the effectiveness of our inbound lead management, campaign execution, and data-driven marketing strategies.You develop and maintain standardised reporting, dashboards, and data models to keep our marketing performance at peak efficiency.
This is your chance to leverage your analytical skills to provide actionable insights and drive significant improvements in our marketing initiatives.You excel at managing complex projects, ensuring that our marketing operations are streamlined and that campaigns are executed flawlessly.
Your ability to oversee multiple channels—such as email, social media, and content marketing—ensures that every marketing operation is aligned with our overall strategy.Finally, you have the opportunity to continuously optimize our marketing processes, from lead nurturing to SEO, ensuring that all initiatives contribute effectively to our revenue goals.Key ResponsibilitiesMarketing and Inbound ManagementSupervise Martech Stack Management: Oversee the effectiveness and integration of the martech stack, ensuring it aligns with overall marketing and revenue goals, while the dedicated martech team handles direct management.
management of a Direct report Inbound Lead Pipeline Management: Oversee the management of the inbound lead pipeline, ensuring effective nurturing and progression of leads through the funnel.Lead Quality Management: Implement and refine lead scoring, no-fit management, and segment/audience analysis to improve lead quality and conversion rates.Nurturing Performance and Management: Monitor and optimise lead nurturing efforts, ensuring they contribute effectively to moving leads through the funnel and achieving revenue goals.Upper Funnel Analytics and Channel PerformancePerformance Tracking: Monitor and analyse upper funnel performance metrics, providing actionable insights to improve channel effectiveness.Channels Tooling and Performance Monitoring: Supervise the tools used for channel performance monitoring, ensuring they provide accurate and actionable data.Process Optimization: Continuously identify opportunities to streamline and optimise marketing processes, improving efficiency and impact across all channels.Campaign and Content Performance OptimizationCampaign Performance: Monitor the performance of marketing campaigns, using data insights to optimise and refine strategies for improved outcomes.Measure Content Performance: Analyse the performance of content marketing efforts, tracking their contribution to lead generation and revenue goals.Monitor Social Media Metrics: Track and analyse social media performance, providing insights to enhance engagement and effectiveness.Budget and ROI ManagementTrack and Optimise ROI: Continuously monitor and analyse the return on investment of marketing activities, making adjustments as needed to ensure cost efficiency and revenue alignment.Data-Driven Decision MakingProvide Insights and Analytics to Support Revenue Goals: Deliver regular reports and insights to the marketing and revenue teams, ensuring decisions are driven by accurate and actionable data.Track Lead Progression and Provide Data-Driven Insights: Monitor the progression of leads through the funnel, providing insights to improve conversion rates and overall pipeline health.Qualifications1.
Technical ProficiencySQL, ability to write own queries and pull own data, ability to design and build reporting.Knowledge/Experience: Deep understanding of marketing technology stacks, including CRM systems (e.G., HubSpot), marketing automation platforms and analytics tools (e.G., Google Analytics, Meta campaign builder).
Strong capability in integrating and optimising these tools to improve marketing effectiveness.Behavioural Element: Operates with a hands-on approach to problem-solving and is comfortable troubleshooting technical issues.
Stays updated on the latest technology trends and continuously seeks opportunities to enhance the tech stack.2.
Analytical MindsetKnowledge/Experience: Proven ability to analyse complex data sets, identify trends, and translate data into actionable insights.
Experience in developing and managing dashboards and reporting tools that track key marketing metrics and drive decision-making.Behavioural Element: Approaches challenges with a data-driven mindset, constantly seeking to quantify results and measure the impact of marketing initiatives.
Comfortable making decisions based on data and advocating for changes backed by metrics.3.
Process Optimization ExpertiseKnowledge/Experience: Experience in streamlining and optimising marketing processes to improve efficiency and consistency.
Familiarity with process improvement methodologies (e.G., Lean, Six Sigma) and the ability to document and standardise best practices.Behavioural Element: Continuously looks for ways to eliminate inefficiencies and improve workflows.
Takes a proactive approach to identifying bottlenecks and implements solutions that drive operational excellence.4.
Project Management SkillsKnowledge/Experience: Strong project management skills with a track record of managing multiple marketing projects simultaneously.
Experience with project management tools (e.G., Asana, Trello) and a demonstrated ability to meet deadlines and manage resources effectively.5.
Communication and CollaborationKnowledge/Experience: Excellent communication skills, both written and verbal, with the ability to convey complex technical information to non-technical stakeholders.
Experience working closely with cross-functional teams, including marketing, sales, and IT.Behavioural Element: Operates as a collaborative team player who values input from others and builds strong relationships across departments.
Demonstrates a clear and open communication style that fosters teamwork and alignment.6.
Adaptability and AgilityKnowledge/Experience: Experience working in fast-paced, dynamic environments, preferably from Seed to Series C where priorities can shift rapidly.
Ability to adapt to changing circumstances and re-prioritize tasks as needed.Behavioural Element: Embraces change and is quick to pivot when necessary.
Maintains a positive attitude in the face of challenges and remains flexible in approach to achieve the best outcomes.7.
Cultural AlignmentKnowledge/Experience: A strong cultural fit with Amenitiz's values, including a commitment to continuous improvement and innovation.
Prior experience in a similar company culture is a plus.Behavioural Element: Demonstrates a genuine passion for the company's mission.
Aligns personal and professional goals with the company's objectives, contributing positively to the company culture.It sounds fantastic, but why Amenitiz?We are building a great product:Managing and streamlining processes in the hospitality industry can be challenging for independent hoteliers, especially when it comes to handling reservations (overbookings) and reducing online travel agencies' (OTAs) fees.We've built an all-in-one platform that provides property owners with everything they need to attract guests, handle bookings, grow revenue, and craft exceptional guest experiences as simply and easily as you can imagine.Some of our favorite perks include…- Extensive medical, and wellness coverage to ensure you're feeling great physically and mentally.- We provide Stock Options that ensure you have ownership in our success.- Our beautiful and spacious office is located right in the heart of Barcelona (Ronda de Sant Pere).
Daily fruits, Tuesday breakfasts, Thursday after-office, Gym, and everyday sunshine and views at the rooftop.- We do monthly team-building activities.
From sailing the Mediterranean Sea and shows like Cirque du Soleil, to poetry, cooking, or magic workshops.- Forget about waiting till the end of the month to get paid.
Access your salary any day you want!- Flexible remuneration: enjoy saving on restaurants, kindergarten, transport, and training.- Energetic, fast-growing, and international environment (35+ nationalities).- Eager to be inspired and learn?
We will buy ANY book you want, while also having a deep library with amazing knowledge to trigger your growth.- Positive impact on the world: .With backing from investors such as Eight Roads, Point 9, Chalfen Ventures, Backed & Otium Capital, and having raised a $30M series A, we're scaling our 12,000 hotelier portfolio, going deep on each of our five main markets, and more than anything, having a ton of fun, creating impact, and learnings along the way.If this sounds like the right role for you and you want to be part of a fast-growing company with a lot of opportunities then please apply today.