Barcelona, SpainAttractive, DOEJob Reference: 35894***Exclusive Opportunity***Position: Head of CRM - Russian or Ukrainian SpeakerWork model: Hybrid in Barcelona, Spain***Relocation assistance provided***Job Description:Customer Segmentation: Develop and refine customer segmentation strategies to effectively target different customer groups.Retention Campaigns: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform.
Acquisition Campaigns: Develop acquisition campaigns to attract new customers to the platform.
This involves understanding market trends, competitor analysis, and identifying opportunities to expand the customer baseLifecycle Management: Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players.
Data Analysis and Insights: Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth.Personalization: Implement personalization strategies to deliver relevant and targeted experiences to customers across various channels, including email, SMS, push notifications, and in-app messaging.Compliance and Responsible Gambling: Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices.
Cross-functional Collaboration: Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints.Technology and Tools: Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives.Performance Monitoring and Optimization: Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights.Requirements:Understanding of gaming culture, trends, and player motivations.Excellent verbal and written communication skills.Data-driven decision-making ability.Experience with customer relationship management software.Proven client relationship management experience in iGaming.Creative and out-of-the-box thinking skillsMust be fluent in English amp; have sufficient command of Russian or Ukrainian.
***Portuguese or Spanish is a huge plus***Therefore, if you are an experienced CRM Manager, looking to take the next step in your career, speak English amp; Russian or Ukrainian and you are based in Spain or seriously consider relocating there Apply Now OR Email me directly at: ****** PateraRecruitment Consultant ****** Chrysavgi Patera on Linkedin
