.Guest Engagement Manager - Madrid, ES, 28232 - Full Time - Guest Engagement Manager ¦ Las Rozas Village ¦ Permanent/ Full time/On SiteSomething Extraordinary Every DayAs our Guest Engagement Manager, you will assist in the development of the Guest Engagement (GE) strategy and execute it at the Village level. You will be responsible for the analysis of our guests or potential guests and leverage the insight to drive guest acquisition, deliver relevant content to the right audience and enhance the engagement of our current members.What you will be doingYou will develop the overall communications and research strategy for the Village.You will review opportunities for surveying the existing customer base to increase quality of customer base. Work with external research agency to ensure market analysis is incorporated into ongoing communication strategy.You will develop a communication strategy of the membership programme in line with both Central and Local CRM Team.You will get involved in various activities that are related to our members, e.G., buyer programme, brand engagement, push notifications, etc.You will plan, coordinate and execute the guest acquisition strategy to achieve the agreed KPIs on the number of new members.What makes you specialTo be successful with us, you'll have:Experience in a similar role focusing on consumer insights.Computer literate and high proficiency in Microsoft Office; knowledge of Conig, PowerBI, Google Analytics and TGI is essential.Previous experience in implementing a successful rewards programme.Demonstrable experience in leading a team and managing budgets.Excellent understanding of database concepts and segmentation.Ability to run A/B Testing and Multivariate Testing (MVT).Experience in 3rd party consumer research.Exceptional analytical skills with the ability to segment audience and define new audience types.Capable of running consumer research panels.Ability to think strategically and turn guest insights into marketing plans.Strong organisational and planning skills, with the ability to put processes in place.Excellent interpersonal and communication skills.Able to work well with all levels across the business.Ability to perform under pressure and to meet deadlines.Fluent in English and Spanish language, any other European language would be beneficial.There's no one quite like usThe Bicester Collection are the worlds' leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.Why we're exceptionalThe key to our success is the quality and commitment of our people
