Working at Freudenberg: We will wow your world!Responsibilities:Key ResponsibilitiesPlatform and/or FrontEnd migration planned for 2026 --> when migration frontend ends by dec'26 - other projects will be considered such as CRM/Newsletter management or content related projects in order to fill the full positionLead the overall UX/UI, including experimentation and A/B testing with the support of an external agencyRepresent Global marketing in the D2C strategy and action plan, including the selection of a new CMSLead the company's SEO strategy and global executionCollaborate with cross-functional teams including IT, E-Commerce, Brand Management and local / regional teams to ensure strategies are effectively implementedAdditional ResponsibilitiesLead MarTech roadmap and implementations linked to our Web/E-shops together with CPIM and E-com departmentsCare for mobile first approachProvide SEO guidelines for other channels on top of Google, ie. TikTok, Youtube, etc.Co-own with Brand Engagement Manager the analyses of digital product journeys and identify optimization areas for higher product conversion rates and overall campaign KPI performanceLeading the optimization of Product Detail pagesQualifications:Professional experience and educationDegree in Economics / Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management3 years in the field of SEO and/or Web managementCategory insights (FMCG, Non-food) as an advantageGood Technical knowledge of all relevant tools for analytics and data management (GA4, LookerStudio, SEM Rush)Specific Knowledge & SkillsStrong verbal and written communication skills in English as well as with PowerPointExperienced in running global digital campaigns, landing page content, user funnels and/or experience in SEOStrong analytical and interpersonal skillsStrong communication skills towards multiple stakeholdersProject management skills across different functionsThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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