Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.The OpportunityPUIG is looking for a customer-obsessed, creative and data-driven CRM Manager for its Global CRM & Digital Team. Our ideal candidate has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.This is a global role that will be an integral part of the overall strategic direct-to-consumer business, shaping how PUIG expands its footprint with consumers globally through our Brands & Markets.What you'll get to do• Building the Puig CRM strategy & vision and setting up main goals. Defining and executing the roadmap to implement the defined strategy.• Defining and sharing guidelines for CRM consumer acquisition, retention and driving loyalty. Owner of the CRM Consumer Journeys Library, and cross-polinate across different brands.• Partner with Brands and Markets' teams to test, launch and optimize omnichannel campaigns across the consumer lifecycle and within multiple channels including email, sms and whatsapp.• Support and maintenance of the Global CDP implementation project, from a business perspective, coordinating all teams involved (internal & external).• Ensures compliance of all CRM activities with local rules and regulations.• Business Owner of the CRM Ecosystem: enable teams with trainings & support for all corporate CRM technologies.• Monitor and analyze key metrics on consumer behavior (purchase, demographics…) and deployed CRM campaigns (email performance and others).• Track and share CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns.We'd love to meet you if you have• 4-6+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industry.• Clear customer-centric vision & excellent project management skills. Process-focused approach to effectively execute multiple responsibilities and deliverables.• Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage).• Analytical skills. Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategies.• Cross-functional collaboration. Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organization.• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences.• Strong presentation-building, storytelling capabilities and excellent communication skills, both written & verbal.• Fluent English is essential (Spanish would be a big advantage).A few things you'll love about usAn entrepreneurial, creative and welcoming work culture.A range of learning and development opportunities.An international company with plenty of opportunities to grow.A competitive compensation & benefits package.
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