Digital Paid Media Specialist ES&CI
Be a part of a revolutionary change
At PMS, we've chosen to do something incredible.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.
Digital at PMI is dynamic, diverse and disruptive. Join us at Philip Morris Spain and you can bring new ideas to life in a market-located function at the creative core of our business.
The smoke-free revolution means we're rebuilding everything from the ground up. You'll feel like you're working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It's challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there's no better place to progress your career.
For our Digital team in Spain we are therefore looking for a Digital Paid Media Specialist.
The overall purpose of this position is, under the Digital and Media Amplification Team, to design and implement the Paid Media Strategy for IQOS brand. You will actively contribute to innovate our Commercial organization by embedding a digital-first mindset, focusing on enhancing consumer engagement. You will play a key role in supporting our product launches to meet specific business objectives across Spain and Canary. On top of your daily digital paid media activities, you will lead the paid media implementation in collaboration with our agency.
You will:
Define the Paid Strategy in collaboration with your Paid Media Manager for IQOS Unit to raise awareness of our products and drive traffic to our shops. Coordinate full funnel paid media strategies from awareness to performance. Manage the Media Agencies relationship, manage the media budget, and operate the media-buying, optimizing our budget efficiency to meet defined targets & KPIs. Define the Digital Media Assets & Landing Pages Content (working closely with the content team) to localize & tailor Global Content toolboxes in line with Global guidelines. Collaborate with Commercial teams to create and develop digital solutions, both online and in retail, enhancing consumer awareness, education, and engagement. Plan and implement promotional calendar activities and product launches ensuring alignment with the Commercial and Marketing Teams. Lead digital media performance tracking, establish relevant standards, and provide monthly digital activation reports.
We're looking for someone with:
Minimum 5 years' experience in Digital Paid Media with experience in Media strategy and planning. Previous Media experience in restricted industry will be a plus. Extensive knowledge of global digital strategies, with shown background in web-based solutions and media deployment. Forward-thinking innovator with a strategic vision, adept at anticipating and aligning industry trends with our business goals. Skilled in data-driven planning, balancing Commercial and Marketing needs, excelling in shaping strategies amidst a rapidly evolving environment. Demonstrated ability to stakeholder management (agencies, partners, etc). Strong collaboration, analytical, problem-solving mindset and entrepreneurial spirit. Comprehensive understanding of GA4, Datorama, PowerBI and Campaign manager tools. Excellent communication skills, adept at building relationships across various cultures and geographies. Fluent in English, both written and spoken. University degree in marketing, advertising, or other related fields. EU valid work permit.
What we offer:
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMS and you too can:
Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong. Pursue your ambitions and develop your skills with a global brand– our staggering size and scale provides endless opportunities to progress! PMI is an Equal Opportunity Employer.
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