TrekkSoft is a leading online booking software provider that is transforming the tour and activity market with its constantly-evolving booking and payment solutions. Behind TrekkSoft is a diverse and dynamic team of individuals with over 15 different nationalities. We're active worldwide, with a base in Barcelona, Spain.TrekkSoft is hiring a full remote Digital Marketing Specialist.TrekkSoft is looking for a talented all-round marketer to drive lead generation in close collaboration with the Sales and Onboarding teams. Join us in a highly diverse job in a dynamic and international environment, with lots of opportunities to make an impact!Responsibilities You will own the Marketing delivery and be responsible for lead generation and conversion in all its facets. Work closely with the Sales and Onboarding team to refine the customer focus and define the marketing strategy for TrekkSoft. Continuously create marketing initiatives that drive lead generation. Be an all-rounder, feeling at home in digital marketing and its many facets (content & copywriting, SEO and PPC, datamining, cold & warm email campaigns, marketing automation, brand and positioning, etc...). Be skilled in planning and coordinating while also being willing to dive in and actively participate in executing most of the marketing initiatives alongside your teammates. Take part in customer communication to deliver value for our customer base. Spend about 20% of your time developing the marketing initiatives for a separate product line of TrekkSoft (under its own branding). Minimum Requirements Minimum 4-6 years of experience with various roles in digital marketing in a SaaS environment. Experience with B2B marketing is a must. Strong organizational skills. Ability to plan, coordinate and execute larger projects. Experience with setting up the lead conversion funnel, defining and tracking KPIs, and driving initiatives. Strong analytical skills, taking a data-driven approach to derive insights from the funnel. Extensive experience with a CRM such as Hubspot or similar is a must. Ability to work on and coordinate PPC and SEO. Flawless written English and strong communication skills. You will be involved in both lead and customer communication, and writing will be part of your job. Other languages are a plus, especially as you'll be working with translators (Spanish, German, Italian). Knowledge of and experience working in travel tech is a strong plus. A flexible mindset and a hands-on approach - most of your time will be spent on execution. An EU passport, or work permit for the EU. Benefits Work in a fast-moving environment with opportunities to make an impact. Be part of an international, young and enthusiastic team. Full remote with specific in-person days in our Barcelona coworking throughout the year. Training support for online courses where desired. Participate in our yearly Team Week at an international location. A flexible working environment. 22 days of vacation leave, with the potential to grow to 25 days over time. Extra day off on your birthday. Find out more about us here!https://www.trekksoft.com/career
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