Our client is a B2B software business, that launched a disruptive software for the fast-growing software development analytics market.FUNCTIONSThe Digital Manager will create and execute the Growth Strategy for our client in digital marketing and sales.In this role will build top performing B2B paid media programs across SEM, Display, affiliate and social advertising as well as owned and earned channels.
You will overseas the planning, development and execution of integrated inbound and outbound marketing campaigns ensuring closed alignment between digital channels and email marketing.The role will also comprise the refresh of the current website with focus on buyer centric site navigation and SEO optimization.The ideal candidate is data-driven, analytic and creative, capable and bringing bold ideas and a fresh perspective to digital marketing strategy and execution.Functions:- Lead Management&Reporting: working with the Sales Management, you will help define the lead management process to ensure the close alignment between sales&marketing across all funnel stages.- You will also define and implement the end to end Lead to Revenue reporting ensuring that all digital activities and content assets are diligently tracked with all necessary attributes and conversions monitored to optimize the budget allocation per channel.- Digital Strategy including Brand Seeding: You will review the competitive and market research and complement it with your own finding to define a creative multichannel Digital and Brand Seeding Strategy by working in collaboration with the Content Manager and the Product Manager- Scalable integrated Multi- channel campaigns: Working closely with the sales team you will define and execute targeted campaign templates to be executed globally or after relevant localization executed in regions.- Webinars program: Working closely with Product marketing, sales team and business leaders, your will design, launch and execute an effective Thought Leader Ship webinar program.- Social Media Strategy&Execution: You will create the SocialMedia Guidelines.
You will conduct the research to identify which channels are most relevant to the buyer personas.- Website refresh: You will work closely with the selected web agency, content and product marketing manager to create a highly optimized website aligned to buyer personas, journeys and relevant content to ensure a high visitor engagement.Requirements:Bachelors degree in relevant field required.Five to seven years in online marketing experience (SEO, SEM, Social) with a strong focus on digital measurements and analytics.Experience on optimizing websites from branding and demand creation objectives.
Experience of managing agency relationship is strong desirable.Development of integrated marketing programs that combine inbound and outbound tactics&channels.Previous experience in A/B and multivariate testing.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.Ability to communicate complex ideas effectively in English and SpanishExperience of managing agency relationship is strong desirable.Passionate team player.
Demonstrating intelectual curiosity, creativity and logical thinkingUse and Management of Web CMSs Web analytics and web optimization tools (reverse IP, real time data appending).Solid experience of marketing automation platforms specially Hubspot, Social media platforms, monitoring tools.Search engine marketing tools SEM tools and optimization experience Advance knowledge of Microsoft office Suite, Google Suite (Google analytics) - Sales and Marketing - COMMUNICATION MEDIA AND PUBLISHING
