Swoosh English is an online English exam academy founded in 2013.
We provide online courses and lessons to students conducted by a team of fully qualified and experienced UK native English teachers in order to help them pass their IELTS/OET/PTE exams.Purpose of the role:Working as part of the digital marketing team, this position plays a significant role in supporting the Digital Marketing Manager to deliver and oversee social media activity and strategy.
As a crucial part of our brand messaging and customer engagement strategy, this role will focus on creating compelling content and driving lead conversion through social media activity and the power of storytelling.Roles and responsibilitiesSocial mediaCurate and manage social media channels (paid and organic).Planning, creating, reviewing, and scheduling posts/stories.Planning and managing the content calendar based on campaigns and brand messaging themes.Copywriting for Instagram, Facebook, YouTube, and LinkedIn - appropriate and specific to social media channel with clear CTA and using compelling copy in Swoosh brand tone of voice.Managing all social media profiles and groups, ensuring copy, links, CTA, and imagery are up-to-date and relevant.Creating and designing image assets for social media posts, stories, and groups.Working with the Academic Director and teachers to develop new ideas for engaging content for different target audiences on different social channels.Leading on and implementing YouTube optimisation project using VidIQ and other resources to enhance SEO.Check all social media channels multiple times a day for comments and direct messages, responding timely and appropriately in Swoosh tone of voice.Regular social media reporting on all channels including reach, engagement, interaction on a qualitative basis, CTAs, and conversions.Research and implement an effective follower strategy for the company accounts.Keep up to date with key marketplace news sources and re-share any relevant and meaningful content.Research and implement relevant social media trends.AB testing with time and day posting for our different social media channels.Producing a consistent brand message across all social media channels.Promotion of blog content on our social media channels.Onboarding, task-setting, and managing the OET-Superstar program.Keep up-to-date with competitor research on social media channels.Working closely with the Marketing team to implement ManyChat strategy into our social media.Live webinar supportCreating streams on Streamyard for the live classes.Creating live events on Connetics FB.Providing the live links for the Sales and Customer Service departments.Providing the Streamyard link to the executive from Connetics.Video CreationUsing VidIQ for the YouTube videos.Video editing for social media channels including stories, posts, and YouTube content.Required experienceFluent in English.2+ years digital marketing experience.BSc/BA in marketing or relevant field.Proven track record of delivering and managing social media campaigns on Instagram, Facebook, YouTube, and LinkedIn.Proven track record delivering and managing paid social media, specifically Facebook Ads.Excellent understanding of digital marketing concepts and social media trends.Skills and experience in creative content writing.Excellent working knowledge of Canva.Design and creation of social media imagery, banners, visuals, and assets.Video editing and creation skills.Able to showcase brand implementation.Desired experienceBasecamp project management.Experience in managing and strategising ManyChat campaigns.Experience with Hootsuite or Buffer.Good working knowledge of Streamyard.Experience promoting blog content.Desirable attributesExcellent communicator both written and verbal.
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