.Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha. Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets and computers. We offer our own bingo and slots software and also more than 2000 games from the best game providers. With offices based in Barcelona, Ceuta & Malta we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets! As our CRM Lead and member of the commercial team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals. As the CRM Lead, you will manage the development and internal education of CRM best practice with your team and in the organisation by developing a culture of 'test, learn & refine' and A/B testing while assessing continuous improvement of the strategy. The key focus of as the CRM Lead will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, life-time value, cross-sell and reactivation. You will drive the CRM strategy with your team, providing support to ensure the successful execution of CRM campaigns, including but not limited to: Approve campaigns to customer base before they go live; ensuring USP's are promoted adequately whilst being compliant with all applicable regulations and execution standards. Serve as the internal expert and support on advanced email creation, dynamic content, coding techniques (HTML, CSS, AMPScript), and customisation possibilities. Work alongside team members to automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to analyse performance against key KPI metrics. QA: You will also be a process expert who can identify problem areas on UX, create elegant solutions to ease workflow and promote your team's natural flair for excellent execution. Campaign analysis is very important as you will ensure our CRM campaigns are effectively measured by tracking key KPIs and monitoring real-time dashboards including customer data and behavioural patterns, to identify opportunities for improvement in our journeys: Lifecycles: Conversion, Cross Sell and Churn. Channels: Delivery, Open & Click rates. Weekly monitoring and reporting on the performance of CRM strategies and initiatives will ensure alignment with growth targets and outline successes, challenges and recommendations to the business. Collaboration with Data teams to constantly evaluate the database – identifying bonus abuse, disengaged users, under and over bonused segments and general CRM hygiene